So, that’s when I started to focus on the big picture. I look at the bigger picture of how they impact my channels or those of my team…impacting the business unit, impacting the overall business, the platform, the brand, etc., etc. And that’s helped me build stories around growth. Create impactful stories within the organization, create impactful stories, impactful case studies. That you can share with people in your industry. Share like you know multiple events for other people to can learn from them. Don’t keep it just for yourself. So that’s been a good mantra for me to be focused on growth.
Thank you! And Pinaki, he’s worked at multiple brands, and especially two big brands. Which I would like him to share if he worked at Myntra and now he’s working at Schneider Electric. So how would your work profile change? Is it the same or is it a completely different experience? How does the work profile change in B2C vs B2B? [29:43] Pinaki : Each company has its own, I would say, strengths and weaknesses, and there are always new things to learn. In fact, the reason I moved from Myntra Qatar Phone Number to Schneider is that for my last 10 or 11 odd years, I had been completely confined to a B2C industry. Now, I also wanted to test the waters of what the digital ecosystem looks like at B2B Industries and Schneider, I’m lucky to have that opportunity at Schneider.
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And that’s where the focus shifts. And that’s where your priorities change. At Myntra, SEO was part of the digital marketing activities. At Schneider, it is one of the most important channels for our digital marketing activities, I would say. And, in fact, most people are aligned with SEO as the main channel. So the focus changes, the ideologies change. And yes, one of the things that I’ve learned is that each company has its own set of processes, it has its own set of challenges.
You need to adapt and you need to change the foundation of the company and change accordingly. Because change is the only unavoidable part and you need to change gracefully and understand how companies work, how systems work. And then, in the first month or two, you would realize what the things are, what the pain points are, what the power points are that you have, that can suit that particular company. And then you play with it. So yeah, that would be my suggestion. [31:18] Kaushal : Thanks for sharing that insight on the B2B and B2C difference. Since you already indicated that the team structure would also be the same in terms of SEO for a B2B and a B2C. [31:33] Pinaki : It may be, again, there is no straight answer, Kaushal.
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But I think it all depends on whether you… whether the company or the stakeholders decide to line up to have everything in-house or whether you want to outsource most of your work to an agency. So, that’s where alignment comes in. If we say it’s a mix of both, I think most team sizes are almost similar. However, in our case, things are a little different because we are spread across 100 odd countries and we have an SEO professional in each of these countries that we, as a global team, drive to get results. So, it’s completely different. It may be different for other countries that are specific to certain regions or just limited to India or limited to the US But yes, the general methodology is still the same.
