Assessing keyword difficulty is one of the most challenging stages of the keyword research process. Many software solutions available on the market offer keyword difficulty evaluation through their internal software metrics. However, none of them have the exact formula that indicates. When and when not to optimize your content for a specific keyword. To correctly judge keyword difficulty, you need to mix semantic, marketing. And software information and be ready to use your guts during the judging process.
But let’s take a closer look at the whole process. What is keyword difficulty? First, let’s try to briefly define keyword difficulty. Often referred to as keyword competition, keyword difficulty in search engine optimization (SEO) is an assessment of how difficult it will be to rank for a Venezuela Phone Number specific keyword . Determining keyword difficulty helps you decide whether or not to produce targeted content for a specific keyword. At the same time, it should be mentioned that keyword difficulty is not necessarily a numerical metric. It’s more of a mix of mathematical and humanistic evaluation of which keywords are in our competitive range. Keyword Difficulty Software Approach There are several software tools on the market that allow you to measure keyword difficulty.
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While they can be useful during the evaluation process, it is important to stress that they are only part of the mix needed to determine how competitive a specific phrase is. Here are the most useful keyword difficulty software tools: Google Keyword Planner gives you the search volume for the keyword, along with the keyword competition . In this case, the competition is based on the quantity and quality of pay-per-click (PPC) advertising bids for the specific keywords. Since Keyword Planner is based only on PPC metrics, it is not as relevant for SEO purposes. At the same time, evaluating search volume and competition can be helpful in determining the competitiveness of a keyword.
Ahrefs calculates keyword difficulty based on a number of referring domains pointing to each of the pages in Google’s top 10 results. Therefore, it allows you to calculate an approximate number of referring domains needed to rank for a specific keyword. At the same time, it does not take into account the strength of your website or the relevance of your page for the specific keyword. It also does not consider the relevance of linking pages. This is why Ahrefs is primarily valuable as a supplemental metric. You can read more about this here . Summary of Ahrefs For analysis purposes, we will use Ahrefs SEO Toolbar , which you can install for both FireFox and Google Chrome.
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You will need to create a free Ahrefs account to use this tool. The toolbar allows you to analyze specific search engine result pages, with additional relevant link data for each page and domain: Domain Rating (DR) URL Ranking (UR) Estimated Organic Search Traffic (ST) Number of keywords ranked (KW) Number of referring domains (RD) Number of backlinks (BL) Ahrefs Toolbar Overview SEMrush is another paid software that uses backlink data to determine keyword difficulty. It’s useful, but has similar limitations to Ahrefs. More information here . Mangools Keyword Tool estimates keyword difficulty based on metrics provided by link building tools like Moz and Majestic .
