The “creative” part of an ad is made up of all the elements related to your brand, whether they are graphic or not. The graphics is what visually makes up your ad (text, images, etc.) Oman Phone Number List and we’ll get to that later. Ads are also a way to create an emotional connection between your audience and your business, and everything you say and do is just as important in an Ad as it is in the overall communication of your brand. A strong brand can convey its message via ads and create campaigns that achieve its goals. A campaign is based Oman Phone Number List on all the efforts needed to reach a defined goal — clicks on a website and likes or downloads of apps are examples of goals for a campaign. Audience It’s one of the most interesting parts of the Facebook ad platform, and one of the most important as well. It is possible to create the ideal audience for your ad, as well as the possibility of Oman Phone Number List having several different audiences for different ads and purposes. For that, just make the correct segmentation. Read the next topics to understand it better.
Core Audiences (main audience)
It’s an audience created from demographics: location, lifestyle and stage of life, Oman Phone Number List purchasing characteristics, and so on. This data is collected through the information contained in your profile and your behavior within the platform. personalized audiences Audience personalization is an option within the ads that allows you to find your existing audience among Facebook users. similar audiences If you have a list of consumers or users that are important to your business and whose characteristics you already know about, you can create similar audiences. In other words, this audience can Oman Phone Number List be similar to a custom audience you created. Facebook Exchange It is possible to use external advertising platforms (demand-side platform or DSP) to understand the characteristics of user behavior outside the platform. The purpose of this is to use this data to create advertisements consistent with these behaviors. Partner Categories Facebook relies on external partners that provide data through packages of targeting options. This data is based on activities outside of Facebook and can be used in creating advertisements.
Investment
When buying advertising online, there are some terms that are Oman Phone Number List often used to define the form of billing that you will be able to see once the ad is online. It is important to know what they are so that you are already familiar with the subject. Look: Cost Per Action (CPA) It’s the average cost you’re paying per user action on your ads. Good ads encourage more people to interact with the desired action, the more actions (clicks/interactions) there are on your ad, the lower your cost per action will be. Cost Per Click (CPC) CPC is already an old acquaintance of online advertisers. It’s how much you pay, on average Oman Phone Number List , per click on your ad. Average CPC is calculated using the total cost of the ad / total clicks. Cost per 1,000 impressions (CPM) The cost per thousand shows the average you’re paying for every thousand impressions of your ad. An impression is each time the Ad is shown, whether there is interaction or not. It can be calculated using the formula: total ad cost / (total impressions/1,000). To learn more about these metrics,
