Now the most awaited moment for content has arrived: effectively creating a campaign that will, in the end, be your ad. Check out the step by step below! Warning: it is important to remember that you need to have a rampage Pakistan Phone Number List created! It is not allowed to create ads if your company uses a common profile. 1. Open Business Manager The first thing to do is go to the Business Manager at and login. Business Manager is a complete ad creation and analysis tool. Here you will create, change and track your campaigns. Facebook Ads Manager Let’s click the green button to get started. Pakistan Phone Number List Set a goal This is the general screen you’ll get when selecting your first creation. Pakistan Phone Number List Here you should have a goal for this ad, which could be brand recognition, reach, traffic etc. When hovering the mouse over each objective, an icon (i) will appear, in which a brief explanation will appear on the screen. This will make it easier for you to identify what is best for the company at the moment. purpose of the ad After selecting an option, scroll to the bottom of the page. At that moment, a new Pakistan Phone Number List part will appear so that you confirm the option and start configuring the campaign. In the example below, we selected the option “Brand recognition”: brand recognition Before finalizing, you can choose the option of “A/B Testing” and “Campaign Budget Optimization”. In Test A/B you try different placements of the same ad. In Budget optimization you can define Pakistan Phone Number List by daily or lifetime investment. In the daily option, the chosen value is the maximum spending ceiling, while in lifetime the total amount is distributed over the period in which the campaign is active.
Segment the audience
In the next step, you’ll create the audience you want to target this and Pakistan Phone Number List other ads to (you can save them for future use). In each icon, we can also see the more information symbol, so it is possible to understand each selected information. create new audience This stage is very important to your strategy, so knowing your persona is essential at this point. Segmentation, the one we mentioned a little further above in this same content, is Pakistan Phone Number List important at this stage as well. After all, as you narrow down the options, in the right corner of the screen you can see how this ad’s reach will be on average. audience size Targeting is the keyword for a successful ad and campaign, you need to optimize your spending and reach the right user. As an example, let’s imagine that the public we want to reach is interested in Digital Marketing and is looking for agencies that offer this service. So let’s start with location. Let’s assume that our audience Pakistan Phone Number List is located in Belo Horizonte. It is possible to define a radius beyond the limits of the chosen city, thus, it is possible to cover publics close to the city, but residing in nearby municipalities. You can also choose which characteristic of people related to that city you want to be counted. Below the map, select everyone at that location. If you are in a tourist city Pakistan Phone Number List , you can create ads with specific promotions for visitors who are currently in the city, for example. The options are endless! Gender and age will vary depending on your business and your current audience. And it is possible to select more very interesting demographics.
Choose ad placement
Also on the same page as the audience selection Pakistan Phone Number List , there is your ad placement. It’s its location for the user. There are two options: automatic and manual. In automatic (recommended), Facebook itself will define the best positions according to your budget. In manual positioning, you choose the locations. For this example, we chose automatic placements: Positioning In addition, you can also define which social network to link Pakistan Phone Number List the ad to. Even if you don’t have an Instagram profile, this paid media can circulate there. 5. Establish expense control and optimization At this stage of your ad set you can define how much you want to pay per link click. Let’s assume you have a landing page that is performing very well and the conversion rate is high. As most visitors to your LP are converted Pakistan Phone Number List , opting for CPC can be a good solution to optimize your investment. Ads are served by default throughout the day so that more people have the opportunity to view them. In addition, you can select a schedule setting date and time for the start and end of the ad. You can also create audiences through their relationship status (single, married, etc), their Pakistan Phone Number List professional background, occupation, country, places they frequent, personal tastes and various other data. For our example, let’s look for people who are interested in: Digital Marketing, Inbound Marketing, Content Marketing, Blogs, Social Media and Email Marketing. In addition, we will select training as a demographic of our audience and also the position they hold.
