Rapport is a technique studied in psychology that. If applied correctly. Can generate empathy and create a closer connection between people. From certain actions. Rapport techniques can improve the relationship and generate trust. Making the receiver more open to your message. The term is derived from the french . Which […]
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This is not necessarily the first tip. But it is a very important point that we need to differentiate before presenting our suggestions for the elaboration of a quality sales email. Within businesses it is possible to work with email marketing and we use it a lot with our customers […]
It may take a while but a reality is practically the same for all businesses: acquiring a new customer is more time-consuming and costly in financial terms than keeping the ones you already have. Considered a loyalty strategy. Customer success. If translated. Customer success. Emerged with the objective of keeping […]
Linkedin is a social network focused on networking and professional interaction. With specific content from different markets. It is the ideal network both to strengthen the corporate image and for those seeking professional relocation. Therefore. Linkedin is a very efficient tool to generate business opportunities and great connections. In 2019. […]
If we use google in the literal translation social selling means “social selling”. Basically it refers to the use of social networks to create and maintain relationships with the public. But mainly with your company’s buyer persona . However. The idea of this strategy is not just to build a […]
The business oriented social network has attracted many professionals and companies. Including in brazil. With its targeted content. High level of interaction and great generation of opportunities. Linkedin completed 16 years in 2019 with more than 560 million users. And among all 200 countries and territories where linkedin is present. […]
Not only in digital marketing. But in all other areas of a company. As well as in sales. The evaluation of results is fundamental. It is from the measurement that it is possible to understand which path the company is following and what needs to be done to improve or […]
Inbound marketing is a strategy that is gaining more and more popularity in attracting the business audience. In this case. Franchisees. With the use of a set of marketing strategies in dentistry . It is possible to work on actions to share content with your target audience. Thus. You can […]
Do you have a smartphone and use it in your daily work? If the answer is yes. Then you need to invest in digital strategies for your industry. This is because. According to information released on the infomoney website . Among the 420 million digital devices in use in brazil […]
The first point to note is that buying email lists can be considered an illegal practice. As e-mail is seen as a part of a person’s privacy. It cannot be shared without their authorization. The user can sue your company for abuse of rights or even for moral damages. If […]
Did you know that google has launched a platform that teaches you how to get the most tips and useful information about ads? Yeah. It’s called google skillshop . On the platform you can study and learn from google ads itself how to advertise in the tool and create the […]
The pipeline is a way to better visualize all the steps related to a company’s sales process. With it. You can check the sales opportunities that have been opened and what stage each lead is in. Therefore. We can consider that the pipeline is basically the sales funnel of your […]
The acronym crm stands for customer relationship management. A sales crm seeks precisely to manage the company’s relationship with leads during the sales cycle and generate new business. An efficient digital marketing strategy seeks. In addition to delivering relevant content. To generate and nurture leads. Thus. It is possible to […]
Among the main objectives of any company. Regardless of size or segment. Is to ensure customer satisfaction. But for that. It is essential to understand what the needs and preferences of this audience are. In this sense. Collecting customer feedback can be an extremely useful tool to help the company […]
The software segment is one of those that most uses digital tools in its strategies. Precisely because of the proximity of its solutions to the online environment. However. In times of crisis. Whether internal or caused by a factor external to the market. Such as the covid-19 pandemic we face. […]
The first point to highlight on the subject is that whatsapp marketing is a digital strategy that uses the benefits of the platform. That is. It is not a native feature of the application. Whatsapp has gained relatively rapid popularity among users around the world for bringing several features and […]
The development of a sales strategy is critical for any type of company that wants to increase its profits in the market. The sales strategy is basically a detailed plan of the processes and tactics used by the company to attract more customers. It involves several factors. From the study […]
Today companies that do not invest in after-sales strategies and actions are probably facing great retention difficulties. Philip kotler. One of the world’s leading marketers. Claims that keeping a customer costs 5-7 times less than acquiring a new one. If we think of it this way. After-sales is responsible for […]
Having an seo strategy for e-commerce is a great way to attract more qualified visitors to your website without investing in paid media. In case you don’t already know. The acronym seo stands for search engine optimization. Or in portuguese. Search engine optimization. Basically. The strategy brings together several optimization […]
Account based marketing abm is a strategy used to attract large accounts to your business. This is a concept more focused on the b2b market. That is. When negotiations are carried out between companies and sales are more complex. With abm. Instead of your startup using the same approach for […]
Sales crm is a type of software focused on customer relationship management. This technology serves to manage the passage of leads through your sales funnel and ensure the generation of new business. Therefore. Crm is a fundamental tool for your sales team . Helping with commercial approaches and organizing the […]
Quite directly abm is as the name suggests. Account-based (company) marketing. The campaigns are developed with a focus on the account that is intended to be reached and with that what is achieved are highly satisfactory results . Account based marketing works differently from what many professionals in the field […]
Asking the right question at the time of sale is basically applying the spin selling technique. This sales strategy has been around for over 30 years. As it was created by neil rackham in the 80’s. And since then it has helped salespeople to be more successful in their tasks. […]
First of all your company needs to be understood. Especially by your potential customers. Having a clear and objective slide presentation talking about the solution your company offers is essential. Having this feature always with you is a smart thing to do. Because then you can present it to leads […]
Customer success if translated customer success. In the words of the greatest cs professional. Lincoln murphy . Is when customers achieve the desired results. Through interactions with the company. Bringing this into a digital marketing agency. It can be understood when it counts on a cs professional to ensure the […]
In simple terms digital marketing is a set of activities that a company uses to achieve its goals. Such as attracting new customers. Creating relationships and developing a brand identity. For example. It seeks to promote products and/or brands through digital media. It is one of the main ways companies […]
The term user experience was coined by donald norman . When he was working at apple. According to don. Ux is much more than product design and development. The term encompasses the way any user interacts with the world around them. The concept of user experience is very broad. But […]
