Basically black hat seo is actions done to trick google’s algorithms in search of a better ranking. In order to generate organic traffic and be able to position content in the serps . Good seo practices are widely used. However. There are those who perform some questionable techniques to achieve […]
Basically the ideal customer profile – ideal customer profile. Translated into portuguese – is the one who identifies with your brand. Is engaged and feels that their needs and desires are duly met by your product/service. According to rock content’s blog . The icp is the profile of customers who […]
In general the aida methodology is an abbreviation formed by the following words in english: attention; interest; desire (desire); action. It is used by sales and marketing teams that focus on analyzing consumer behavior to create more effective strategies. The main idea of aida is that all customers go through […]
It is a strategy where the seller also plays the role of consultant. It is more than selling at any cost. But solving needs. In fact. Guaranteeing total consumer satisfaction. Basically. It is up to the salesperson to have the wits. Knowledge. Experience and. Of course. To understand very well […]
Brand positioning is the branding strategy that seeks to occupy a unique place in the minds of the target audience. This passage is inspired by the classic book: positioning: the battle for your mind (m. Books. 2009) . By al ries and jack trout. It talks about the marketing struggle […]
Also known as circadian rhythm . This is the period of about 24 hours. On which the biological cycle of almost all living things is based. This cycle is influenced by light. Temperature. Tidal movement. Winds. Day and night. Basically. It is he who regulates the physical. Chemical and psychological […]
The kpi is a very relevant metric for measuring the performance of a strategy and management processes. The key performance indicator is also called the key performance indicator. Simply. Performance indicators exist to make successful strategies possible. After all. Without constantly monitoring the performance of your business’ actions. Success will […]
Wanting to strengthen the brand without entering the digital world is a practically impossible task these days. So. A bet with high potential for return is digital marketing. Digital marketing for industries offers tools and enables actions to put your company on the radar of the right consumers. At the […]
First of all we need to understand what the digital agency is for. So. Objectively. She offers digital marketing services to other companies. A digital marketing agency acts as the main partner of the internal marketing team of the company that hired it. Ensuring that all actions carried out are […]
The covid-19 pandemic has shaken business structures in the most diverse market segments. But in addition. Consumer behavior was also affected. The social isolation caused by the quarantine caused digital consumption to expand. Even during the marketplace live edition 2020. Who is the media planning coordinator at . Said that […]
As was very well put by resultados digitais . Focusing on the identification of results aims to create reports that show the return on investment (roi) of the company’s marketing and sales areas. Which are complementary. In addition to other relevant metrics. Without working with the measurement of results. Teams […]
It is the responsibility of the organization’s commercial and marketing team to follow the platform ‘s data policies . Community standards and terms of service . They apply to all content creators and admins of pages. Groups and events on facebook. Facebook itself makes it clear that it is up […]
It is the responsibility of the organization’s commercial and marketing team to follow the platform ‘s data policies . Community standards and terms of service . They apply to all content creators and admins of pages. Groups and events on facebook. Facebook itself makes it clear that it is up […]
Do you still have doubts about what the new general data protection law is all about? Provided in law no. 13.709. Of august 14. 2018 . The lgpd deals with the use of personal data. Both by individuals and legal entities (public or private law). And aims to protect fundamental […]
If you still have doubts about what growth hacking is. Know that it is a set of actions for the continued successful growth of the organization. The objective is to seek best practices. Even if less unknown. To shrewdly identify critical points and solve them intelligently. In other words. Growth […]
Like any and all digital marketing strategies. Video marketing also has the objective of promoting. Attracting. Converting and. Going beyond. Retaining customers. Sounds like the perfect setting. Right? And that’s because it’s almost exactly that. Since it’s one of the most versatile and effective strategies today. In addition to trying […]
In simple terms customer centric is a business strategy that puts the customer at the center of all company decisions. And in a reality where the consumer seeks more than just having a support. But creating a relationship with the brand. This strategy has a high potential to be seen […]
Linkedin offers much greater potential in prospecting for customers than just building lead bases. Within this social network it is possible to connect individually with your prospects in a way that just a few years ago would not have been possible. Consider that the prospecting process consists of attracting the […]
When talking about digital marketing myths. There is no way to put aside this misleading information that many people spread. Digital marketing strategies can serve with excellence the most different companies. Large and small. In the most different market segments. Especially because. To apply digital actions in a business. There […]
This is perhaps the main benefit of crm for digital marketing . Before the emergence of the internet. The customer only communicated with a company in two situations. With a visit to the point of sale or at the place of provision of services. And by means of a telephone […]
Having the number of sales reduced because of errors in the commercial process is one of the biggest problems. But it is far from the only one. In fact. The drop in sales is due to other problems caused by the lack of clarity in business processes : not giving […]
It is managing all the steps performed by your sales team in an optimized way. The structuring of business processes is a key factor. Which will dictate the success. Or not. Of your business. According to rock content . The commercial process is essential in any sales team. As it […]
Inbound sales happens when you sell to leads who are interested in your company. Or rather. They are commercial actions that make your solution more naturally found by consumers. We can visualize inbound sales in a scenario where the consumer has full purchasing and decision power. Companies. In turn. Need […]
Famous cac the customer acquisition cost is responsible – at least it should be – for guiding the strategies for new funding. That’s because. It shows how much is invested to win a new customer. Aligning investments. Strategies and results. In short. It is an essential metric to measure the […]
It is not new to say that marketing and sales need to go hand in hand. In order to make the results rise and maintain a level of continuous growth in the organization. In this sense. The qualification of leads by marketing is a real hand on the wheel for […]
Have you noticed that you are always selling to the same companies or people? Well. This is an example of good retention. It means that your customers are satisfied and purchasing your solutions more than once. In this sense. Customer retention marketing works as a tool that contributes to this […]
Roas according to marketing “pope” neil patel . Is a performance indicator that refers to all advertising-related media investments in the industry. Therefore. With this concept. It is possible to calculate the revenues and costs of campaigns carried out for the industry. This includes not only the values of the […]
