Facebook Conversion Lift (freely translated as Netherlands Phone Number List “High Conversion”) is a tool that allows you to track additional business generated by ads created on Facebook for the company, both online and offline. Conversion Lift allows the marketing team to track how much additional revenue is being generated and how to include this in the marketing plan. ROAS (Return Over Ad Spend) ROAS, or Return On Ad Spend, is the ROI of Facebook Ads campaigns. It measures the effectiveness of a marketing campaign by calculating Netherlands Phone Number List how much revenue was generated for the business per dollar invested in the campaign. A/B test If your business still doesn’t know which ad type is most effective, you can use this testing tool. A/B testing, as the name implies, is a possibility to try out an ad in different formats. With it it is possible to see the cost per result or the Netherlands Phone Number List cost per conversion increase. impressions It is the number of times your ad has been displayed. In mobile, an impression is counted the first time it is seen. You may also be interested in this other content! Facebook Debugger: what is it and how to use the tool.
Central de creatives
Another tool to use in Facebook Ads ads is the creative hub Netherlands Phone Number List . Located within the Business Manager, it allows you to create different ad formats, test their performance and even seek inspiration with the available examples. Clicks This term equals the total number of times users clicked on your ad. Depending on what you’re promoting, it could be event participation, a website to visit or app installations, for example. Netherlands Phone Number List video views It is the total number of times your video has been viewed for three seconds or more. To learn even more terms you can consult the glossary of advertising terms and the general glossary of terms in Facebook. Conversions Conversions are complete actions performed by the user. For example, if the goal is to generate more sales or go to a website, Netherlands Phone Number List and that goal is achieved, you have generated a conversion. Now, read on to learn everything to create an effective campaign in this tool.
What makes up an ad
You are already familiar with the basic Netherlands Phone Number List terms (and also how it works) of Facebook, right? Overall, it’s pretty intuitive to use, and over the years the design, functionality, and user experience have significantly improved. But when creating an ad, we come across a few more points that we don’t see every day — and they’re an important part of building the ad. Like a jigsaw puzzle, Netherlands Phone Number List they fit together perfectly to create the best possible user experience when interacting with your ad. Overall, we have four main parts and their subdivisions: objective; creativity; public; investment. Next, let’s take a look at each of them. Follow up! objective The first step in a successful ad is to keep in mind what purpose Netherlands Phone Number List the company wants to attract with it. There are many possibilities for creating an ad, which is really cool, as this way you can divide the budget into more than one type of ads and test which ones give more results. Some campaign objectives you can choose from are: brand recognition; reach; traffic; involvement/engagement; app installation (use this goal if you want to advertise your app on the platform); video previews; generation of registrations (capture of leads); Netherlands Phone Number List messages (do you want to move direct or WhatsApp Business?) conversions; catalog sales; traffic to the establishment (fixed point or virtual store);
