Few people know, but providing customer service UAE Mobile Number Database is also a legal requirement established by the E-commerce Law. But you also shouldn’t serve the customer efficiently just because it’s in the law. Especially in this time of crisis, e-commerce service is essential to transmit security. As we’ve seen, many customers are making their first purchases online or are afraid to spend their money and don’t want to get ripped off. Therefore, be available to answer questions and solve problems. Also note that people are UAE Mobile Number Database more emotionally sensitive to the pandemic, so it is necessary to adopt a friendly tone and be efficient in the service so as not to stir up tempers. 4. Insert strategic products in the window The e-commerce home page has selling power. It works like the window of a physical store, which presents the highlighted products and encourages purchases. At this point, then, you might think: which products need to be highlighted right now? First, take a look at the UAE Mobile Number Database categories that are most in demand (we talked about this earlier), such as products for the home, food, home entertainment and personal care. If you work with these types of products, it’s time to highlight them. See, for example, the shop window that Dafiti has placed on its home page: Example Dafiti category “comfortable at home” Gustavo Cerbasi, an expert in financial intelligence, also suggests that businesses identify the products that bring the greatest profit margin UAE Mobile Number Database and work with them to increase efficiency and profitability at that time. Therefore, these products can also be highlighted in your home.
Inform about your operations during the pandemic
Don’t pretend we’re not in the middle of a pandemic. UAE Mobile Number Database The new coronavirus is changing the entire world, and your store would be no different. So, it’s not just the products that need to be highlighted on the homepage. These operating changes and Covid-19’s impacts on your business also need to be clear and visible to the consumer. See some information that may be relevant: Changes in office hours; Changes in delivery times; UAE Mobile Number Database Unavailability of stock; Product hygiene measures; Donations and social impact actions of the company; Transparency about possible layoffs. See how the Americanas highlight, right on the home page, the operation of delivery operations and actions to combat the company’s coronavirus. All of this conveys transparency and confidence to the consumer. Example of optimization during the Lojas Americanas pandemic 6. Invest in good product images Investing in good product images is also a way to give the buyer security and help in their decision making. Another gain with this is to reduce the possibilities of exchanges UAE Mobile Number Database and returns, which greatly burden virtual stores. So, take photos from all angles (with the possibility of zoom), of details, of the products in use, within a context to get an idea of their size. Also invest in videos, which help make the product even more tangible. Decathlon, for example, often includes a video product demonstration.
Create complete product descriptions
The product description also helps the consumer UAE Mobile Number Database to make their purchase decision, especially during this period when they are reluctant to spend their money. In addition, the description helps to position the page on Google in searches related to that product. But it’s not worth it to get the descriptions that come ready-made from the supplier, UAE Mobile Number Database They will be used by many other stores and as such will not help with SEO. So try to write original, informative and persuasive, keyword-driven and scannable texts that drive customer decision and Google indexing. In addition, use other product information resources such as customer reviews, questions and answers, measurement table, and virtual fitting room. UAE Mobile Number Database See the Netshoes fitting room example: Netshoes virtual fitting room 8. Optimize your conversion funnel Now, we enter properly into the purchase process. The customer has already gone through all the maturation of the decision, sought information, trusted his store and finally chose to buy. Then it enters the e-commerce conversion funnel. This is a sensitive step in online sales. According to the Baymard Intitute, around 70% of carts are abandoned. The main reasons for this are the overly high extra costs, the requirement to create an account and the checkout complications.
