Online sales had an expressive Canadian Biotechnology Email List growth in this period when the pandemic affected the routine of companies and consumers. People are staying at home more, while most local businesses have closed their doors to reduce the potential for the virus to spread. Even though many people go out for essential purchases, consumption has essentially become virtual. We brought some studies that evidence this change for you to have an overview of the current situation of electronic commerce. Canadian Biotechnology Email List According to an Acomb survey, Brazilian e-commerce grew 47% in the number of orders in April 2020. At the beginning of social isolation, there was a sudden drop in online sales, but the growth curve soon recovered and exceeded expectations . In addition, the average ticket reached R$492.43, an increase of 18% compared to the previous month. The Webs hoppers survey (issue 41) also showed strong growth. Brazilian e-commerce had revenues of BRL 8.4 billion between March 17 and April 27, representing a growth of Canadian Biotechnology Email List in sales over the same period in 2019. e-commerce billing in 2020 The growth of e-commerce in Brazil was already expected, as it has been happening year after year. However, the numbers show how Covid-19 has further strengthened this scenario. Also according to Webs hoppers, a large part of this growth was due to the self-service segment (supermarkets and hypermarkets). In the period analyzed, 31% of buyers in this sector made their first purchase online. Despite the growth of e-commerce at the moment, it is necessary to consider the general retraction in consumption. In times of crisis, no one wants to give up spending. A McKinsey survey, carried out between April 23 and 26, 2020, shows this concern among Brazilians: Canadian Biotechnology Email List of respondents said they were cutting back on spending.
How your business can be useful to the consumer right now
We know that your business may be going through Canadian Biotechnology Email List a difficult time, as well as many other companies, in terms of customer spending containment. And all you do now is look at your cash and your finances, right? But perhaps the best solution at this point is to turn your gaze outside, to the consumer. So you can understand what is going on in the market, in people’s minds, and understand how your business can be useful. Being consumer-centric, you will likely find ways to improve the situation. It’s with a focus on consumer behavior that you see the need to shift your efforts to the internet Canadian Biotechnology Email List after all, they’re shopping there. This is also how you see which categories are being most sought after to meet people’s current needs. That’s what the numbers we’ve shown you before help to do. With an eye on consumers, you also understand that it is necessary to adapt the tone of marketing, with respect to the scenario they are experiencing. It is not possible to detach your marketing actions from the context of the pandemic. If you had planned campaigns that touch on sensitive topics at that moment (smug humor and encouragement of crowds, for example), you need to rethink, with respect to people. Therefore Canadian Biotechnology Email List , before thinking about any optimization in e-commerce, you need to review and plan your initiatives in the context of the pandemic. How can your store help consumers according to their needs? How to adapt to changes in consumption priorities? How to offer security, comfort, well-being in a period of so much vulnerability? It’s questions like these that you need to consider right now.
18 optimizations to sell more in e-commerce in the pandemic
Now, let’s help you optimize your Canadian Biotechnology Email List e-commerce. If you already have an online store, you can make these adjustments to increase sales during this critical period. If you still intend to create an e-commerce, pay attention to these points from the store’s planning. Here we’ve brought you optimizations that you can do with agility and throughout the customer’s shopping experience, from the beginning to the end of the process. The intention is that you can make specific optimizations right now to sell more in e-commerce without wasting time. Let’s get to them: 1. Offer all company information According to the E-commerce Law (Canadian Biotechnology Email List ), virtual stores need to provide clear and visible information to the consumer. This information includes the company name, CNPJ/CPF, physical address and all product, price, payment, exchanges and returns information, which must be in a “prominent and easy-to-view location”. The law values transparency. But transparency should not just be a legal requirement. Providing all information to customers, in a clear and visible way, also conveys security for purchases. Consumers are more vulnerable, not only because of the financial crisis that comes in the wake of the pandemic, but also because digital fraud has become more frequent. Canadian Biotechnology Email List Add website security signals If attacks and fraud are on the increase and the consumer is more fearful, you need to ensure that your website is really safe for them. One of the site’s security signs are the seals, provided by institutions such as Beit, Compre&Confie, Reclamas Aqua, Verisign and Site Blind ado Canadian Biotechnology Email List . In some of them, you can register at any time and get your stamp for free. Another important procedure is to use an SSL Certificate, which activates the HTTPS protocol and displays a padlock in the browser bar. This certificate guarantees the security of transactions and shows the user that he is in a protected environment. This measure, however Canadian Biotechnology Email List , may require a little more time and investment. Including links to the terms of use, data privacy, and exchange and returns policies are also signs that the user can trust your site.
