When the user is ready to buy, he clicks “Buy ” USA Phone Number List, “Add to cart” or “Add to bag”. Regardless of which button the store uses, the only requirement is to have a clear and objective CTA, with no room for doubts and distractions. After this action, the site has two options: Keeping the user on the same page, which encourages them to buy more items, but can lead to lots of abandoned carts; USA Phone Number List Take the user to the cart page, which encourages them to check out soon, but discourages them from adding more items. Both approaches have their pros and cons, so you can do an A/B test to see which one works best for selling more in your e-commerce. Anyway, what matters is to provide a clear path for the buyer and not leave him lost. USA Phone Number List Simplify the checkout process The checkout process needs to be simple so as not to create obstacles. If consumers face difficulties, have to think a lot, take time to do what they want, find errors and other problems, they may end up giving up on the purchase. So, create a checkout system in just a few steps, which follows the standards already used in e-commerce, so that the actions are intuitive. It’s a good idea to show these steps visually, so the customer knows what step they’re at. USA Phone Number List Generally, the process can be summarized in three steps: Identification; Delivery; Payment. It is also important to avoid distractions in the process. Most online stores eliminate the site navigation buttons and links USA Phone Number List to prevent the user from adopting other paths and leaving the purchase behind. See, for example, how Renner does.
Create upsell and cross-sell offers
Don’t miss your chance to increase your customer’s USA Phone Number List purchase value. The important thing here is to focus on offers that are useful to the consumer (especially considering the current context) and related to the product he is buying. For this, you can use two strategies: Upsell, which are higher value substitute product offerings; Cross-sell, which are offers on items complementary to the product of purchase. Amazon, for example USA Phone Number List , makes these offers on the product page itself, by offering a new phone model (upsell) and frequently purchased items together (cross-sell). Cross-sell example on Amazon Magazine Luiza, on the other hand, cross-sells the cart (“Take advantage and buy together”): Example of cross-sell at Magazine Luiza 12. Provide clear information on the cart page Do not want to hide any user information in the cart to close the sale soon. This brings more insecurity, can make you give up, cause dissatisfaction USA Phone Number List and even weigh on your reputation. Be transparent about all purchase data: product price, extra fees, payment methods, installment terms, freight value, delivery time, etc. During the pandemic period, it is quite possible that the terms of delivery will change, with longer terms or costs. Then add an alert about this, stating that deadlines are extended or the order may be delayed. Better to have transparency now than to deal with complaints later.
Do not force the user to register
Do you really need the user to create an e-commerce USA Phone Number List account to make a purchase? Of course, it’s important to have this person in your contact base, but this step can make it difficult to close the sale. As we’ve seen before, the obligation to create an account is the second biggest reason for abandoning carts. In this period of crisis, I imagine you are more concerned with sales than with user registrations, right? Then, offer the option USA Phone Number List to make the purchase as a guest only, which only needs to fill in the essential information. If you still want him to create an account, offer the social login option (through Google, Facebook etc.), which fills in the profile data automatically. Another option is to offer a discount or other type of benefit for those who complete the registration. USA Phone Number List Make filling out forms easier Forms are unavoidable in online purchases. But they represent a sore point for cart abandonment when they are too long, difficult to fill, or have errors. These problems are often accentuated on mobile devices, when sites are not mobile-friendly. So, adopt features that make filling out easier: Request only essential data; Make it clear which fields are required; Use the automatic filling of the address (from the zip code); Indicate, on the image of a credit card, the data that the form asks for USA Phone Number List ; Offer the option to save card data for future purchases; Perform instant validation of filled fields; Insert guidelines and examples of filling in the form fields; In mobile e-commerce, configure the numeric keypad for the number fields; Insert help buttons explaining the fields or why you need that data.
