Couriers and transporters adopted new sanitation procedures, UK Phone Number Database List dismissed employees suspected of using Covid-19, reduced their operational capacity and replaced modes of transport. They didn’t stop working, so as not to bring more harm to society. But the changes have affected the deadlines UK Phone Number Database List (and costs, in some cases) for delivering mail, parcels and, of course, e-commerce orders. So, also review your e-commerce delivery options. It might be interesting to adopt new options, such as in-store pickup (if possible) or negotiation with other suppliers. In any case, be transparent with the consumer, warning of changes in costs and deadlines during this period. If it fits your costs, offering the free shipping option (as Magazine Luiza did) is a good way to get around these impacts and maintain sales. 16. Review payment options In addition to the delivery options, please also review the payment options. UK Phone Number Database List Understand that most consumers had their finances affected by the crisis. So, offer more payment options that make your purchase easier, such as: Installment in more times; Interest-free installments; Discount on cash payment; Payment in cash (when picking up at the store); Integration with digital wallets (PayPal, PicPay, PagSeguro etc.) UK Phone Number Database List The more payment options you offer, the more customers you can serve. So they can choose what is most suitable for the moment.
Do not highlight the discount coupon field
The discount coupon is an excellent marketing tool. But making him UK Phone Number Database List stand out at checkout can be a shot in the foot. Of course, you cannot hide this field at checkout, because whoever has the coupon needs to know where to insert it. But for those who don’t have a coupon (most likely), what’s it like? Upon realizing that they could have a discount on the purchase, the user may get frustrated, give up on the purchase, look for UK Phone Number Database List the competition or try to find a coupon on Google. This increases the chance of abandoning the cart or reducing the purchase amount. 18. Invest in after-sales strategies After finalizing the sale, congratulations: you have gained a customer! But don’t finish the job here. You can still surprise this customer in the after-sales and bring him/her more often to buy in your e-commerce. After-sales starts after the purchase is completed. After that, you can take some actions, such as,
Take care in delivering the product
with a gift, differentiated packaging or message for the customer; Follow-up to find UK Phone Number Database List out if the customer was satisfied and give tips for using the product; Adopt personalized email marketing to keep in touch and inform about new offers; Use remarketing to offer products related to your last purchase; Create rewards programs for loyal customers. It is important to adopt measures to retain customers during the crisis in order to UK Phone Number Database List leverage buybacks now and even increase their base for the future, when the country’s economy and the finances of the most impacted businesses are rebuilding. Keep in mind that most people will likely shop for the first time at your store. So, win over these people once and for all and show that it’s worth it to keep buying with you. Even those who were already a customer deserve special assistance, because they are prioritizing their store at a critical moment. Realize that the consumer must always be at the center of your strategies. This is how, with a focus on the customer, you will be able to sell more in e-commerce even during a crisis. And that’s how optimizations will deliver results not only now, but also in the post-pandemic future to keep your business alive for a UK Phone Number Database List long time to come! Now, if you want to sell even more in your e-commerce, the tip is to create a complete optimization strategy for your business. Download our free Ecommerce SEO ebook now and learn how to do it!
