Makes us pay more money for advertising than we should. Therefore, broad matches should only be use in certain situations, for example: When launching a new product or service, you want to create Brand Awareness. When numbers indicate that our ads using Broad Match are driving satisfactory conversions and actually generating sales. Caution 4: Do not enter Negative Keywords ( determine that people who search for keywords will not see our ads ) . Before understanding why not inserting negative keywords is a problem, let’s take a look at what negative keywords are and how they are important to buying ads. Which in the previous article we have already explaine, right, that if we set keywords that match the words that the target audience searches Our ads will appear.
We may set negative keywords
We have to set Negative Keywords sure enough. image from google ads For example, if our business focuses on selling clothes for women to wear to work. as children’s clothing, men’s clothing, sportswear because they are not relate to the products Kuwait Phone Number being sold. Therefore, when people search for these three words, none of our ads will appear by setting Negative Keywords. There are advantages that Our ads will have a higher Click Through Rate (CTR) percentage because people searching for products and services with different keywords will find the right ads. Conversions are likely to increase as well.
The target audience
Because when you find the right ad will make purchasing decisions easier. The Quality Score, or the quality score of the keywords selecte in your ads, will be List Provider higher. Make ads on Google pages rank better too. In addition, negative keywords can also help customers who have previously searche for our keywords and are not intereste in not seeing the ads of our website again. We can search for Negative Keywords by using a helper like Search Term Report (STR) to know what keywords people search on Google.
