It’s no secret that mobile users spend most of their time online on apps. The funny thing is that, despite increasing dedication to these applications, the number of apps that are mainly used does not grow.
The report presented by Nielsen shows Luxembourg Mobile Database that, in the last year, the number of applications that, on average, are used by mobile users has hardly grown. However, it is a reality that these users increasingly spend more time on their favorite apps, but on the other hand, the number of ” is also greater zombie applications ” that fall into oblivion .
According to the data, during the last quarter of last year, mobile users used an average of 26.8 applications per month, while, in the same period of the previous year, they used 26.5. Even several years ago, in 2011, the average was around 23 apps per month.
On the other hand, the time dedicated to these apps has grown 65% in this time, going from 18.3 hours per person in the fourth quarter of 2011, to 30.25 hours at the end of 2013.
As it could not be otherwise, young people stand out for their longer dedication to these applications, although with a moderate difference compared to the immediately subsequent generations. Thus, users between 18 and 24 years old spend just over 37 hours per month, while those up to 44 spend about 35 hours per month. On the other hand, from the age of 45, this dedication goes down to 25 hours.
Likewise, users up to 44 years old use approximately 29 different applications per month, while those over 45 do not exceed 26, and even 22, in the case of those over 55 years old.
What are the most used applications?
The IAB data indicate that information search apps, or social networks are the ones that stand out in the first instance, with about 11 hours of monthly dedication (10h 56´). It is worth noting the growing interest on the part of users for leisure and entertainment applications, whose dedication increases 71% year after year, and already stands at 10 hours and 34 minutes.
In this regard, the report published by Brother Cell Phone List Flurry in April indicated that gaming applications occupied a large part of the online time of mobile users, occupying 32% of this time, while Facebook occupied a second place, with 17% of the dedication on-line.