The persona also covers the channels that the Kazakhstan Phone Number List public uses the most to get informed, talk to friends and interact with brands. It is in these channels, then, that you must be present to communicate with people. Define Content Marketing guidelines Personas play a fundamental role in Content Kazakhstan Phone Number List Marketing . They raise the main doubts and needs of the public. And each persona’s question can be turned into a blog post or social media post. Content then seeks to resolve these pains along the buying journey and guide consumers from the top to the bottom of the sales funnel. Define the best language and tone of voice In addition to guiding the guidelines, the persona also serves to direct the language and tone of voice of the content. After all, you need to communicate better Kazakhstan Phone Number List with people. It’s no use using a formal tone of voice if your audience is young and relaxed, for example. This goes for any point of contact with the consumer. Paid media campaigns, for example, require you to define a target audience to filter who you want to reach. But it’s the persona that will help you build the message of these campaigns, with the right language and tone.
Optimize the user experience on the website
As we saw before, the origin of personas comes from interaction design Kazakhstan Phone Number List . Today, they still play an important role in design, especially in the User Experience (UX) area . In this area, in addition to raising the behavioral profile, personas help to understand how the user would use the site — where they arrive, how they browse, what content they are most looking for, etc. So designers and developers optimize navigation, layout and functionality to better meet user demands and thus provide the best experience. How to create your persona? Okay, we’ve already seen what Kazakhstan Phone Number List persona is and what it’s for. But, after all, how to build a persona for your brand? That’s what we’re going to see now. Creating the persona is a process. You can’t just go around describing someone you think represents your customers. Nor can you fall into the “I already know my customers” objection, as our perceptions can deceive us. In order to fulfill its role, the persona must be the result of research, analysis and construction . Basically, she must follow these five steps: Collect customer data; Ask these customers questions; Analyze the collected data; Structure the persona; Share the persona with the team. Next, we’ll detail each step in Kazakhstan Phone Number List greater detail and clear up some doubts that may come up along the way.
How to collect customer data to create personas
The first moment of building the persona is the Kazakhstan Phone Number List “going to the field”. It is this expression that is used when researchers collect data for their studies. And that’s what you should do first: collect customer data. Good data collection starts with good research planning, which involves defining objectives and target audience and building collection instruments (an interview question script, for example). The research objective and target audience are already clearer, right? You want to know the profile of your company’s customers Kazakhstan Phone Number List . Of course, you can have other goals, but the main one is usually this one. It can also include other customers and prospects, but it’s important to focus on those who have already bought from your company and already realized the value of your product. To carry out the survey, you can combine different methods and instruments, which provide a complete view of your object of study — customer profiles. There are two types of research you can do: quantitative and qualitative . Kazakhstan Phone Number List While quantitative surveys are applied to a greater number of people and allow measuring behaviors from across the base, qualitative surveys are less numerous, but obtain more in-depth answers. Between quantitative surveys, you can conduct closed questionnaires or collect data from tools such as Google Analytics. Among the qualitative research, it is possible to conduct interviews, focus groups, netnography , among other methods.
