After all, do you already know what you want to ask customers? Kenya Phone Number List This is a very common question. Of course, the questions vary according to the business segment, but here we try to raise the main questions that must appear in the survey to build a persona. A good practice is to divide the questions into Kenya Phone Number List five stages: Kuwait Phone Number List demographic, personal/professional, content consumption, purchasing habits and relationship with the company. See some examples: demographic What is your gender? Age? City? Education? (If B2B) What is your position? Company segment? Company size? personal/professional How is your routine? What are your Kenya Phone Number List main responsibilities? What are your main goals and obstacles to achieving them? (If B2B) What do you do at your job? What are your biggest challenges? content consumption What social networks do Kenya Phone Number List you use? How do you stay informed? How do you learn new skills? What subjects do you most like to follow.
How to analyze the collected data
After applying the survey, you will get a lot of data about customers. Kenya Phone Number List You need to tabulate the data, transcribe the interviews and analyze everything you’ve collected. In the analysis, try to identify patterns in the responses . They represent characteristics, problems, challenges and questions Kenya Phone Number List that are common to many customers and that should be part of the persona. If you notice that almost everyone answered that they have completed higher education and use Instagram to interact with brands, here are traits of the persona’s profile. For that, you need to organize the answers in a functional way. You can create a table with the same question steps we suggested earlier and populate it with survey data. Thus, you will be able to visualize the information that is repeated. Kenya Phone Number List How to structure the persona? From the analysis, the persona will come to life . It will have a name, a face and a well-defined profile, with the characteristics and behaviors that you perceived as most relevant Kenya Phone Number List The secret here is to think of the persona as a real human being, who will interact with the brand, read its contents, buy its products. And a human being is not just a list of topics. Try to develop descriptive text about the person you are creating. A good solution is to tell a story . You can narrate a day or a Kenya Phone Number List week of the persona in which she interacts with your product. Thus, it is much easier to notice their habits, behaviors and how they relate to the brand.
How to make the team use personas
It’s no use creating personas if they aren’t used by Kenya Phone Number List the marketing team. A nice attitude to promote the use of the persona is to involve the entire team in its creation . That way, everyone understands what it’s for and memorizes the avatar more easily. Also, once the persona has a profile and a story, you can synthesize the data into a summary table and choose an image of someone who personifies that description. This board can be shared by Kenya Phone Number List , printed and distributed, posted on the company wall The important thing is to make everyone aware of the persona and think about it in their processes. What are the main questions when creating a persona? By following the five steps listed, it is possible that you may still have some doubts regarding this process and even the specific Kenya Phone Number List conditions of your business. With that in mind, we’ve answered some of the most common questions that our marketing team has received and that we’ve already seen discussed on the internet. Check out!
