Now that you understand what a persona is and what this concept is for, it’s important to delve into the different types that exist . Yes, there are some options within this idea. And each has a different purpose. Jordan Phone Number List What do you think, then, to know more details about each one of them? Check out! Buyer persona The most common example within this universe is the buyer persona . As the name implies, a semi-fictitious profile that represents Jordan Phone Number List your ideal buyer. In other words, the behavior, demands, challenges and objectives of your business’s final consumer. From this creation, you can direct your efforts to generate a positive impact on the potential customer and increase your chances of sale . Whether to understand the preferences regarding payment methods, or to identify how your solutions can solve this customer’s problems. By understanding this consumer’s buying behavior, it is easier to plan an efficient strategy and achieve the expected results. audience persona The interaction and engagement between brands and users is also very important in the Jordan Phone Number List digital scene and, often, this audience presents a different profile than its buyer. For this, the ideal is to create the audience persona that represents those who visit your pages on social networks, read your blog posts or even watch your videos. For those looking for brand awareness , this is essential.
Proto Persona
The proto persona is an early version of a company’s many personas. Jordan Phone Number List It is created through your team’s brainstorming , evaluating what are the main characteristics of your customers. This is an initial direction to start structuring the creation of more complete profiles . brand persona The persona Jordan Phone Number List doesn’t just have to be your consumer or audience, it can be your own company. That’s right! The idea is to humanize your brand, creating a profile that represents the company’s values and vision, and thus translate these concepts into more effective messages . A successful example is Magalu, Magazine Luiza’s virtual assistant that communicates with all customers and market. How to choose the most appropriate type? It is also important to understand that there is no formula for Jordan Phone Number List choosing the most appropriate persona. It all depends directly on your goals.
For a company that aims to invest in Content Jordan Phone Number List Marketing to strengthen its online reputation and gain relevance within its segment, for example, it is necessary to know its audience and have an efficient and humanized tone of voice. In this case, audience and brand persona would be the most relevant options. For an e-commerce whose main objective is to sell more, without having a concern with the relationship outside the buying Jordan Phone Number List journey, the most important thing is to know who will buy your products by structuring your buyer persona . Therefore, the most important thing is to define what your goals are and, based on that, create the personas to meet your demands. In an ideal world, the more personas, the more effective your Sales and Marketing messages and strategies will be . Jordan Phone Number List For those who want to optimize results with an integrated placement, this is the most effective option.
What is a persona for
Now you’ve started to understand the importance Jordan Phone Number List of personas, right? So, let’s go into more detail about how they can be used in marketing, including with the help of the target audience. Understand what a persona is for: Deepen knowledge about the audience The target audience can be the first step in defining the group of consumers your brand wants to communicate with. Then you can deepen your knowledge about them with the personas. Jordan Phone Number List In the example of the entrance exam campaign: ok, the audience is made up of students, but do you know how your daily life is, what doubts run through your head, what are your dreams? The buyer persona is about digging deep into the audience profile to understand its complexity. Understand the value of your product to the audience The persona seeks to describe a person’s routine with a focus on pain, doubts, needs and desires related to the company’s value proposition Jordan Phone Number List A high school student, for example, is full of doubts about which profession to pursue and dreams of going to a college he likes. The entrance exam (which is the product in question) is a difficult stage, but it is the way to do it. There is the space that the product occupies in the person’s life , the value it has for the public. Therefore, the persona helps to Jordan Phone Number List realize how the brand can be useful to the audience.
