Key days for ecommerce in Mexico The Good End ecommerce There are always important dates on the calendar that can be use to buy online. In Mexico it is “El Buen Fin” , a few days indicate a week before Black Friday . This event is becoming more and more relevant with regard to Internet purchases, becoming one of the most important in the country and one of the best opportunities for e-commerce to increase their income. As indicate by the AMVO, 61% of Mexican consumers purchase a product or service via omnichannel . While 47% of sales occurre exclusively online, of which 98% were made through a smartphone.
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Among the favorite categories for purchases during the “Good End” they highlighte: Moda (43%). Electronics (31%). Mobile phones (22%). Beauty and personal care items (21%). What do Mexican buyers buy in ecommerce? Fashion Saudi Arabia Phone Number List ecommerce in Mexico It is necessary to delve deeper into the habits of this new wave of Mexican buyers in ecommerce. For this, it is necessary to investigate what they buy and, thus, be able to obtain a better perspective of consumers. Certainly, in electronic commerce there is a wide range of options, but not all of them are convincing. According to data from the Shopper Experience.
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Observatory, the products that are most market through digital platforms are: beers, wines and spirits (60%), hygiene and beauty products (57%) and sweets, juices and beverages (52 %) . However, basic or essential foods such as meats, dairy List Provider products and bakery are bought mainly in physical stores. The Study on Online Sales in Fashion 2019 carrie out by AMVO in collaboration with Elogia and Netquest showe that this sector has taken the lead. In this sense, Liverpool has the advantage with 26%, 1 out of 4 interviewees assure to buy in this ecommerce. In second place is Mercado Libre (15%) and in third place Amazon.
