Key days for ecommerce in Mexico The Good End ecommerce There are always important dates on the calendar that can be use to buy online. In Mexico it is “El Buen Fin” , a few days indicate a week before Black Friday . This event is becoming more and more relevant with regard to Internet […]
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What is a Marketing Persona and how do you define it
A marketing persona is a detailed description of a person who represents your target audience. This marketing persona is fictional but based on extensive research of your existing or desired audience. It is also called buyer persona or persona for short. You cannot get to know each customer or prospect individually. But you can create […]