According to a startup is a repeatable business model that aims to grow in a scalable way in uncertain environments. And. As already mentioned. Martech is not only the combination of marketing and technology techniques. But also a startup model that combines these techniques. In this way. Technology is used to enhance marketing strategies. Facilitating […]
Day: September 25, 2022
8 Tips to Reduce Your Business’s Churn Rate
The churn rate direct translation of churn rate. Represents the percentage of customers who cancel the service or contract with your company. In a certain period. Regardless of the segment and area of activity. It is normal to have a certain number of cancellations. But when this index starts to grow uncontrollably and affect the […]
Planning for 2022 Have you set your business goal yet
The business goal is nothing more than an agreement established to achieve your sales objective. That is. At first. You need to define goals that your business aims to achieve in a period. In this case it will be the year 2022. Once the objectives have been established. The goals must be stipulated. The big […]
7 ways to improve B2B sales results
The b2b model consists of selling services or products from one business to another business (business to business). Making the commercial relationship more complex. The products or services of a b2b company are solutions that bring benefits to customers and their business. And. Therefore. They need a lot of financial investment. Due to the more […]
Innovation in the industry how can marketing and sales
The covid-19 crisis has shaken all sectors of society. Social distancing and isolation forced companies and industries to think of solutions to circumvent the impacts. In this way. Considered mechanical and resistant to change. This context is a response to the drop in brazilian gdp . In 2020. Of 4.1% and the decline of the […]
Top marketing and sales trends for 2022
With the socio-economic crisis caused by covid-19. Some marketing and sales trends were intensified and advanced. That’s because with the use of technology as the main contact tool. In response to social isolation and distancing. There have been some changes in thinking. According to a survey by deloitte . The study states that 66% of […]
Know the mistakes to avoid when aligning marketing and
The alignment between marketing and sales is a strategy that aims to engage both areas to ensure the growth of your company. Thus. The concept of smarketing arises . Here. The letter “s” at the beginning of the term represents “sales”. The english translation for “sales”. In an increasingly technological society. The functions of each […]
Sales Playbook Tips on how to create for your business
The playbook is a complete material that will guide the commercial team during the negotiation process and standardize all your company’s strategies and actions with this focus. This will make it easier to align your business goals with everyone involved. The purpose of this document is to help with the research of potential customers. Define […]
Learn how to drive demand generation for B2B businesses
Demand generation is nothing more than a group of actions and strategies that aim to generate the customer’s need and interest in your product or service. Thus developing new demands. Here. The goal is not just to generate leads. This is a method that goes from attracting leads. Going through pipeline monitoring and going to […]
What does an Inbound Marketing Agency do
An inbound marketing agency is a company that uses the strategy of the same name to help clients leverage their business and achieve good results. It is worth noting that inbound marketing is nothing more than a set of actions with the objective of attracting and converting customers through relevant content that solves pain for […]
Inside Sales discover the advantages of this strategy
Inside sales is an english term for the method corresponding to inside sales. In this concept. The seller uses the technological tools available to make a sale. That is. The time and investment spent to go to a customer in person will be optimized because the salesperson does not leave the company to try to […]
B2B Marketing what strategies to use in your company
B2b marketing is a methodology that focuses on the needs and objections of this business model. That is. For a company that has another company as a consumer. Sales and the relationship become more complex. Here. The value of the product or service needs to be very clear so that the customer can decide and […]