Update Digital Marketing Trends and Business Strategy 2023 1. Build a long-term relationship with influencers. In the past, word of mouth marketing or referral marketing It is considere to have a very good response because the word of mouth between people we respect and trust will make the target group decide to buy products with us. But for that digital age Influencer group who have a large number of followers and some groups of influencers are truste as reviewers. Therefore, when brands choose influencers to promote or review products and services, it helps to increase their customer base.
The Influencer marketing
Especially the long-term marketing strategy with influencers in order to create brand loyalty or brand loyalty. In addition, statistics fromebsite also indicate that 93% of marketers use influencer marketing for the following results: image from Oberlo to build brand awareness build trust and brand loyalty approaching new target groups to increase conversions Generating leads Setting a new trend 2. Focus on video content and livestreams Video format Albania Phone Number content It has continue to be popular since 2020 and continues to trend upwards. especially content from social meia platforms from Instagram and TikTok. Most brands are gaining both brand awareness and high engagement from Millennials and Gen Z. As for live or live streaming, it is a marketing trend that readers may see on many platforms as well, such as Facebook, YouTube and Instagram.
They are celebrities
That livestream Viewers will spend 548 million hours on their smartphones by 2021, according to a global survey. (Except China) reveale that smartphone users spend the most time on social meia apps watching live streams. image from data.Third-Party List Provider Cookie data will gradually disappear. Third-Party Cookies are information that comes from different platforms or from Ad Networks sources such as Facebook and Google. and easy to access Make marketing can use this information to shoot ads.
