With the evolution of Digital Marketing Slovenia Phone Number List , new tools emerge every day to make life easier for professionals in the sector. These technologies aim to automate common processes, help manage communication and provide a broad view of results for monitoring . As a result, companies have a wider range of possibilities in the online world and are able to achieve their main goals. Slovenia Phone Number List They do this by attracting exactly the right audience and offering solutions to customer needs. When we talk about Marketing technology, several concepts arise naturally. Among them, we have Slovenia Phone Number List MarTech and AdTech, which describe two specific types of applications, as well as sectors of startups and professionals that deal with these functions. These terms help managers in their daily tasks, with expert and intelligent support. Want to learn more about this topic and finally understand the difference between Slovenia Phone Number List MarTech and AdTech? So, be sure to check out the topics below.
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In this article, we’ll look at: What are AdTechs? Slovenia Phone Number List What are the differences between AdTechs and MarTechs? Why invest in an AdTech? What are AdTechs? AdTechs (Advertising + Technology) are technologies aimed at analyzing and managing advertising in the digital universe . They are tools that Slovenia Phone Number List enable the connection between the entities that sell space for the advertisements and those that, in fact, advertise. Thus, they allow companies to earn income from campaigns and use them for their strategy. Furthermore, they allow the creation of ads in an optimized way, with less wasted time. Likewise, these technologies favor the Slovenia Phone Number List monitoring of results, with close monitoring by the management. As such, they focus on impressions, clicks, conversion, as well as automating the choice of paid media. From there, companies are able to manage their digital actions to seek the best results. These applications mainly deal with the two great tools for current ads: Google Adwords and Facebook Ads Slovenia Phone Number List . How did they come about? AdTechs emerged in the context of digital transformation.
Which companies began to need greater efficiency in their digital campaigns
To deal with media buying and identifying the Slovenia Phone Number List ideal audience, these tools are now being used and have become a growing market. How it works? There are different strategies for advertising with an AdTech. One of them is a direct relationship between the advertiser and the entity that sells the space Slovenia Phone Number List , with a price setting between them. This is called an offer relationship. On the other hand, we also have a kind of auction of virtual spaces for advertisers, which determines the price based on demand. How does an AdTech work? There is also the possibility of carrying out ad exchanges, in which companies offer spaces for Slovenia Phone Number List others with the benefit of being able to advertise as well. Ad networks, on the other hand, work based on space packages, sold according to customer needs. AdTechs are ideal applications for organizations’ Slovenia Phone Number List simple and fast campaigns , without the need for deep segmentation. Thus, its focus is to draw the unknown, as yet undefined, audience.
