This personalization occurs with behavioral South Africa Phone Number List data and characteristics of users on the web, through cookies. In this way, it is possible to define the most likely people for each type of strategy. What are the differences between AdTechs and MarTechs? When we discuss the use of technology in Marketing, another very important concept that emerges is that of MarTech. We will then explore the main differences between these terms in this section. At the outset, we can already highlight a question of scope and objectives of both technologies. While AdTechs are South Africa Phone Number List very focused on managing digital campaigns, in a more specific way, MarTechs South Africa Phone Number List are specialized in several fronts, such as SEO analysis , Email Marketing, Mobile Marketing, among other issues. The MarTech concept is associated with three main technologies: web analytics, applications that take care of data about websites, monitor traffic, conversion, among others; CRM , which manages the relationship with the customer and manages contact data in all phases of the funnel, in order to personalize communication.
Web Analytics Source
Automation of actions to allow companies South Africa Phone Number List to scale their bases and communicate without errors: Klipfolio In other words, MarTech is responsible for the most general Marketing Automation responsibilities , in several areas of Digital Marketing. While AdTechs are more transactional. Another difference is that MarTech involves the use of its own platforms, such as the company’s email, blog and website. AdTech is based on contracting space on third-party platforms. As we’ve already talked about, AdTechs generally South Africa Phone Number List don’t provide great targeting capability. As the focus is to be simpler and faster , there is an overview of what has been achieved with each strategy. On the other hand, the foundation of MarTechs is precisely the deep customization, even with the support of artificial intelligence solutions aimed at this end. MarTechs always work South Africa Phone Number List with a very clear target in order to send the ideal message to the right people. AdTechs value the anonymity of the public. You can also watch this video (with automatic English subtitle options), which gives a clear explanation and still presents an unconventional analogy. Look: How to use both in Marketing actions? It is worth mentioning that,
Despite The Differences
These technologies can be combined. There is the term “MadTech” South Africa Phone Number List , which precisely describes the union between these tools to enable the management of advertisements and other functions of online Marketing. With this, it is possible to obtain automation and ease of finding paid media, as well as the possibility of segmenting ads in a deeper way. Why invest in an AdTech? We’ll see some benefits of investing in this tool and getting South Africa Phone Number List the expected results. Increased sales One of the main ones is, precisely, the addition of closed deals. By optimizing online ads and campaigns, the company is able to communicate better with the public , as well as convince people about the value and quality of its solutions. Thus, it is possible to take the user to the final decision and increase revenue. With more ads South Africa Phone Number List and automated management of media purchases, the company achieves greater efficiencies in these functions and optimizes return on investment.
