Updated apps often make a positive impression Ukraine Email List on the app store ranking algorithms , as they understand that their desire is always to improve the user experience and increase the security of the app. It also makes a good impression on users, who perceive that it is a product that receives care all the time, that is Ukraine Email List , it is not an abandoned app. Another positive point of updating the app is that it helps to get more ratings, as many users take the opportunity to leave their comments about each update Ukraine Email List . What are the main mistakes users make with this strategy See what mistakes you should avoid when using an App Store Optimization strategy to ensure the best visibility and conversion results. It makes no sense to make the app available to very specific audiences without adapting the visual and text elements to the context of the persona.
For example, if you found that a large volume of users downloaded Ukraine Email List the app outside Brazil, it’s no use just doing translations to offer the app to this audience: you need to adapt all the tool’s requirements to the reality and culture of this person. Ukraine Email List The same is true for the internal audience, which is why it’s so important to determine the persona before putting the app in stores. That way, only users who will truly value the experience provided by the app will download the satisfaction rate will increase and the bounce and uninstall rates will be lower.
Not testing strategies
Nothing is immutable on the Internet. Just as users’ expectations change as they evolve through Ukraine Email List the conversion funnel , your ASO strategy must also keep pace with this change in expectation . If you find that the volume of downloads has decreased, Ukraine Email List for example, you might want to run an A/B test to verify acceptance of: icon; brand strategy colors ; soon; description; category; keywords, among others. This means that you need to test all visual and textual elements of your app page at all times so that you can determine Ukraine Email List which model is more efficient and more likely to click and convert. 3. Overlook requirements changes for ASO from app stores Stores also change the way they rate and rate apps, just as search engine algorithms are constantly being updated. Did you know that Google has developed different documentation to Ukraine Email List base SEO strategies on? Panda, Penguin, Pirate, Hummingbird, Pigeon, are just a few examples of these updates . So, you might not think that you just apply a few techniques and you’ll never need to hear about ASO again.
Thinking that ASO has nothing to do with acquiring paid users
ASO is closely linked to the acquisition of paid users, after all, Ukraine Email List profitability and relevance to a brand strategy are always the objectives of tactical applications for optimization. As well as good SEO practices, ASO’s organic results come with time and this does Ukraine Email List not detract from the importance of investing in ads to gain relevance in the first instance. Until the organic results show up, you might want to leverage your results with paid traffic. However, one strategy must never inhibit the other. Even if you get a high download rate with ads, efforts for the Ukraine Email List ASO will help you reap the rewards in the long run and will be critical to inhibiting vanity metrics : it’s no use having a large number of downloads in a day if at the moment following the dropout rate is directly proportional.