The choice of category will directly impact UK Email List your app’s ranking in the app store, mainly because some are more popular than others. What terms do people often use in this category? In addition, you need to put yourself in the users’ shoes during the search and choose the category that is really most relevant to them. Otherwise, you’ll miss a lot of downloads simply because people haven’t UK Email List searched for the most suitable category for your app. Apple’s App Store has subcategories that allow you to go deeper into the niche , something that can help reduce your app’s competition, even more if your business is in a very specific industry. UK Email List Describe your app clearly What does your app do? What are the main features? What is your value proposition? What are the synonyms that describe features? What are similar apps called? Why is it worth downloading instead of dozens (or even hundreds) of other options available? If it gets paid, why invest UK Email List money in your solution? All of this can (and should) be answered in your app description. This is the space you have to convince users and present yourself as the best solution for them.
Use high quality videos and images
Part of the process described above, UK Email List in which you have a space to convince your audience of the value of your app and persuade them to download it , also involves using images and videos, as these visual elements enhance the perception of people about the reliability of a tool on the Internet. ASO example source: UK Email List Level Up Coding The video shows the functionality and operation of the tool, in a more direct way, it is the famous “seeing is believing”. Therefore, take screenshots of your app, preferably in the order they appear to the user during use. This will help you understand how the app works even before downloading. Also, UK Email List use a short video to more dynamically explain what the words and pictures already say. Just don’t forget to use high quality video footage!
Invest in out-of-app store promotions
There are many strategies you can use to market an app outside the app store and drive traffic to the download page. The main ones are: Content Marketing : UK Email List it is possible to produce content on your blog, as well as on partner blogs, with well-designed links and CTAs directing you to the store; sponsored links : Google AdWords UK Email List is already well known when UK Email List it comes to online ads, but today there are also social networks with different formats to explore; social media : betting on marketing through social networks and even channels such as WhatsApp can be a powerful way to generate traffic for your app. Encourage user ratings UK Email List The user reviews are a huge burden on people’s decisions , because they serve as social proof and indicate how the application is effective in doing what is proposed. Therefore, encourage your recurring users, those who have already downloaded your app and use it on a daily basis, to evaluate the experience and recommend it to others. The easiest and most practical way to do this is to request a review while using the app, preferably after asking them if they liked the experience. It also allows that, if there is a problem, any suggestion or criticism can be UK Email List made in private rather than publicly.