Do research and know your market. It’s crucial to Uganda Email Lists understand users through the delimitation of your business persona , a semi-fictional profile to which you should target your marketing and sales efforts. Also, you should determine which keywords your persona uses the most when searching for apps similar to yours, what language Uganda Email Lists they speak, and download goals. 2. Choose an unforgettable name The name choice doesn’t seem to have anything to do with placing your app in the app store rankings, right? But there is, and a lot! The truth is that a well-chosen name manages to arouse a good feeling in the user, either because it describes the function that the application performs well or because it is easier to remember and pleasant to pronounce. Uganda Email Lists Furthermore, it is the user’s first contact with their brand identity in addition to the design chosen for the icon — and that is why it must be unique. Apps on Google Play must have a title with a maximum of 50 characters while on Apple’s App Store this limit is 30 characters.
Make the app icon convey your brand image
The app’s name and description increase the reliability of the Uganda Email Lists tool’s quality, but it is the visual elements that guarantee good results in the first conversion step: on the user’s first click, which makes them access your app’s exclusive page. Visuals or creatives are a must, and the icon needs to get attention right now , as it’s one of the main reasons people click on a search result. Uganda Email Lists Think about how you want to convey your brand image and application purpose when creating the icon. For example, if the app is aimed at children, the icon should reflect this and evoke a sense of fun for children and, at the same time, security for parents. Put yourself in the user’s shoes here: if you were a parent, Uganda Email Lists would you let your child download the app? Keep in mind that less is more, so avoid too many elements or text in the icon. A great way to test what really works for your target audience is A/B testing: you create icon variations and figure out which one got the most clicks .
Create a striking logo
The logo plays just as important a role as the Uganda Email Lists name and icon, not least because it is also used to identify your app and distinguish it from others. How many times have you seen someone describe an app taking its icon as a reference? This happens for 3 reasons: many users pay more attention to the logo than the name; it is possible that the person forgets the name and only Uganda Email Lists remembers the shapes he saw in the logo; there are many similar names, and the logo serves to definitively differentiate the app. 5. Do a good job with keywords In terms of keywords , it is worth remembering that app stores have specific rules and different requirements, as mentioned above, and that need to be taken into account. By the way, if you plan to put your app on other platforms, such as the Microsoft Store, it’s worth seeing what the rules are as well. In summary, the difference between Google and Apple regarding keywords is as follows: Google Play: Provides Uganda Email Lists characters for you to make a user-friendly description. In the middle of this description, the keyword should appear a few times; App Store: 100 characters available , Uganda Email Lists which should be leveraged to include the most relevant keywords — no repetition — to rank your app.