Even if you’re in a different segment, it’s always important to check what your Uruguay Email List peers’ latest actions are . Thus, it is possible to replicate what works and inhibit actions that hinder the results, without having to invest a lot to achieve success. See what are the characteristics of app pages with the most relevance in the app stores — most used colors, whether they have videos or not, how Uruguay Email List long the descriptions are, how often they repeat the keywords, where are the most relevant words, among other issues, both from direct and indirect competitors. In relation to direct competitors, observe which keywords are most used, changes in metadata, ad serving on ads , to try to include best practices Uruguay Email List in your strategy as well. But before applying the changes definitively, don’t overlook the importance of applying A/B testing . You need to know if the tactic will really work for you.
How to measure app performance and ASO strategy
Evaluating your app’s performance, Uruguay Email List tracking its evolution in the app store rankings, observing the reviews left by users and verifying the progress of strategies outside the store is essential. With data coming from all these important sources, you’ll be able to determine the true effectiveness of your ASO strategy and Uruguay Email List know what you need to improve over time. The rule is simple: analyze the data, make plans based on it, and put it into action. Only then will you consistently achieve better results. As we’ve talked about, the key performance indicators ( KPIs ) by which you can track the results of your Uruguay Email List ASO strategy are usually download rates.
There are many ASO tools that can help you in this performance review process
However, this metric must be analyzed together Uruguay Email List with the rejection rate, since it is useless to apply this strategy if it does not enable the business for long-term loyalty. Users who have downloaded your app need to be satisfied enough not to delete the app as soon as they receive the smartphone memory full warning, and this requires continuous monitoring of results and Uruguay Email List implies new actions at each stage of the conversion funnel . App Radar is an Artificial Intelligence-based tool intended for Android and iOS apps. Supports the entire process: Uruguay Email List analysis, optimization, publication, monitoring and monetization; This tool is a Software Development Kit (SDK) available for iPhone, Android and Windows Phone apps and provides conversion data that includes user acquisition and retention campaigns and download sources, more focused on paid user acquisition; tool focused on A/B testing and conversion optimization.
It helps to identify the elements that Uruguay Email List work best for your narrow target audience. It is not enough to have a quality product that delivers value to your audience, it is necessary that it be found and draw more attention than others. Therefore, Uruguay Email List App Store Optimization, or ASO, is essential for your application to succeed in today’s competitive application market. Now that you know how ASO works and you want to put your strategy into Uruguay Email List practice right away, see how to choose the most appropriate keywords for your industry!