The headline should exemplify your unique selling proposition (USP) and answer the question “what does your company do?” Below this title is a subtitle that expands on the main title. Once you’ve hooked visitors with your headline and subhead, you’ll want to include a call-to-action or CTA at the bottom of the subhead so they can take immediate action. Use clear phrases for the call to action like “call us now” or “sign up today”. Some people may want to read more of your home page and get additional information before continuing. It’s fine. You’ll add other calls to action near the bottom to capture later. 2. Showcase your products and services Next, you’ll dive right into what you’re selling.
There is no reason to keep customers waiting. What are the main products or services you offer? When customers navigate to your home page, make sure they can easily identify what they’re looking for and navigate to that specific page. The key here is to make sure your Bolivia Phone Number descriptions are clear and to the point, and that the links take a potential customer to the correct sales page. Remember, landing pages just drive traffic. Start with a header that introduces the products or services. Then, under that main heading, start listing your products or services. Include a brief description of each product or service and don’t forget a CTA to navigate to the page. Repeat these sections and CTAs as much as necessary to list the categories of things you sell. Each of these products or services will also need a separate sales page, but more on that later.
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This section is all about helping your visitors understand what you offer and navigate to the solution for them. 3. Highlight your brand with ‘Call outs’ After listing your company’s products or services, it’s a good time to tell them about any other key aspects of your brand. These are known as “calls”. They may include: Unique benefits offered a guarantee Different clients you serve Office locations or areas served Include a section title, name the feature or benefit, and provide a brief explanation. Rival companies offer the same products, but it is the added benefits or features that can attract more customers.
Show visitors that you are their best option. 4. Build customer trust with an “About Us” section Including a short section about your company can be a great way to bond with new visitors and gain trust. Now remember, the customer cares about himself and his problems, not you. Don’t make the mistake of talking too much about yourself. But adding this for context can increase trust as they can see who is behind the products and services they are interested in buying. “About Us” sections can touch on who you are, what you stand for, and why they should choose you over your competitors. Let a visitor know you’re all in this together. Don’t forget that most buying behavior is based on how customers feel.
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Is there a way to connect with them? Write the title of your section and include subtitles if necessary. Your description should share everything you’d like a potential customer to know. Most “About Us” sections are one short paragraph. And finally, add a CTA if applicable. Not a requirement for this section, especially if the CTA doesn’t fit the situation. Some companies with a longer story to tell create a separate “About Us” page linked from home. 5. Build trust with social proof In the world of online reviews like Yelp, Google, Angie’s List, or social media ratings, people love reading testimonials from real people. Potential customers are likely to search for your business on Google and read as many reviews as they can before buying your products or services. Over 90% of shoppers read reviews and 84% of shoppers trust these online reviews as much as if a friend told them about it.
