One easy thing you can do to establish trust is to put testimonials. Social proof, or snippets on your home page so they don’t have to look far. You can put testimonials in italics, shaded boxes and include photos if they agree. The format is really up to you and your web designer. Here is an example: As you can see, we include thumbnail images of each person giving their testimonial. Our marketing team even went around and shot videos of them bragging about us.
Include what you feel is appropriate and what your marketing team can realistically handle. The point here is to show potential customers that other people are very satisfied with your business. 6. End with a strong call to action Some customers will click on your first CTA below Bosnia and Herzegovina Phone Number the main header. Others will want to skim through the rest of your home page before making a decision. For that second group of people, you want to include a final CTA. It should be clear and laser focused in one action. Don’t tell them to do a lot of things. Take a look at the final CTA we use in our best-selling HOTH X product. We’ve kept this CTA so basic that there’s no confusion as to what our prospects should do next.
You’re Also in the Deep End.
They have studied our entire home page and if they are still interested in our services, they will follow this link to sign up for HOTH X in their account. SEO considerations for your home page One issue clients often encounter is what keyword should their homepage rank for? This can be a problem as you probably offer multiple products and services, and your homepage only needs to be optimized for 1 main keyword phrase. So what should you do instead? In fact, we recommend that you do not focus on ranking your home page. Use your home page for your brand, and then create separate sales pages for each of the products/services you want to rank for.
Read more about homepage SEO here. Give your home page some new life By following these tips, you’ll create a stellar landing page that welcomes users right, builds trust, and helps them navigate where they need to go. If you want help writing your home page, check out HOTH Web Copy, where we can write it for you!Did you know that up to 41% or more of the calls that come to your business through ads can be LOST due to poor follow-up? That’s exactly what happens with out-of-the-box call tracking in Google Ads! With any large platform, we tend to trust that they have it all figured out when it comes to proper tracking. Based on our research, that’s far from the truth! In today’s article,
Focus on the Reader and You Won’t Go Wrong.
And I’ll show you how to fix it! What is call tracking? Call tracking is a reporting system that allows you to track important details of the calls coming into your business, like who called, when they called, and more. It’s often used in advertising like Google Ads (PPC) to attribute which calls come from which campaigns so you know what’s working and what’s not. The problem with Google Ads default call tracking Google has default call tracking out of the box in Google Ads, but it has some serious issues. Google’s out-of-the-box call tracking offers call details that only report: The caller’s area code Call duration call time What keyword or campaign generated that call Here is an example of the report: This presents some problems: You don’t get the full number of the caller to call back You can’t hear the call to monitor it Most importantly,
