The world seems to us more and more fast-paced, doesn’t it. We live with the feeling that our time is too short for everything we want to discover, Ghana Email List learn and do. Against this scenario, slow content appears, an approach that challenges us to rethink the current way of doing Content Marketing often focused only on methods and numbers. Check out the material we have prepared on the subject.
What is slow content
By definition slow content (or slow content, in Portuguese) is a content.
production process in which quality takes precedence over time and quantity. In this way the aim of creators is no longer to produce more but to produce better.
according to their own rhythm and that of their audience.
Proponents of this movement believe that in order to create good content.
Of course no company or professional would want to have their brand tied to bad content. But why has maintaining a standard of quality become something so difficult in recent years? To understand this, we need to dig a little deeper.
Why is the internet so fast
Every Digital Marketing professional knows that they are dealing with consumers.
who are increasingly anxious and distracted . a reflection of the enormous amount of data triggered by the various platforms that are now part of our daily lives.
What are the principles of this manifesto
With the huge popularization of digital platforms and the growth of competitiveness on the internet, influencers and companies started to adopt more aggressive strategies to reach the public. In addition to accelerated production processes, the audience’s own anxiety has discouraged the creation of in-depth pieces.
Why add this concept to my Content Marketing strategy
The application of slow content can vary greatly from one project to another. Influencers who create their own content can join the movement to have a more satisfying routine, in addition to offering better materials to the public. Large portals or blogs that position themselves as authorities in a segment inevitably need speed.
Thus, we can say that “fast content” more rigid.
bureaucratic and with very limited deadlines arrives first and in many situations it is necessary.
On the other hand the “slow content” created fluidly and with greater depth deserves to be highlighted they are the ones that:
Therefore, the ideal is to produce with balance, maintaining a standard of quality, including among fast content. When your production growth starts to negatively affect the quality of your posts, it’s time to slow down.
How to make slow content
You can start by doing research to understand your audience’s rate of consumption of information.
If you’ve made it this far, you know that this is just the opposite of what the movement preaches.
As we discussed, the slow mentality is more tied to the content production process than to the List Provider content itself. Check out the main ones below.
