Germany Email Database Companies, artists, content creators and everyday people are taking the opportunity to interact with followers and friends from these streaming tools. Of course, this is also a great opportunity for marketers.
At the center of this scenario, one of the platforms that is standing out is Twitch. This is a very gaming focused streaming environment, however, it has proven to be much more than that.
It is therefore essential to master the tool to get good results in live events for your company. So, you can incorporate this tactic to your Digital Marketing . If you want to know about it, keep following this post.
What is Twitch
Created in 2005, Twitch actually emerged as Justin.tv, which came from the name of the site’s creator, Justin Kan. The initial purpose was to allow people to broadcast live on the internet of everyday life and any tasks they wanted. Likewise, they could supplement presentations with chat interactions.
However, over time, one form of content came to prevail: streaming games. This niche found the opportunity to expand and really embraced the new tool as its own. Gamers use Justin.tv for gameplays and live game viewing for others.
Also, there has always been a very good interaction between the streamers and the audience.
Recently musicians have been using the platform for presentations, designers for art creations and even cooks for creating dishes. After the site was purchased by Amazon in 2014, opportunities increased for various niches.
It’s interesting to see how Twitch.tv has a greater resonance with younger audiences and therefore represents a unique space to talk to them. Companies can leverage and use this channel intelligently to optimize their reputation and generate brand recognition.
With the investment in this tool, the company also stands out for being present in one of the most populated environments on the internet. After all, live broadcasts and events grow every day because of their ability to delight people and make them feel part of the events, even from a distance.
How does it work
We’ll look in more detail at how the Twitch platform works and how it can be used. On Twitch.tv, there are two main types of participants: streamers and viewers.
You can check out all the generated content and featured videos, too. This part of the profile is very similar to YouTube .
One of the possibilities to earn income is to receive direct donations from people who are watching the live. Another is with the support of companies that sponsor the channels. Furthermore, there is the possibility of opening subscriptions for viewers, who contribute on a recurring basis. Finally, there is a chance to open the videos to ads from the site itself.
One of the main features of Twitch, which cooperates with its success, is portability. In other words, it is possible to use the platform from several different devices, according to the needs of the streamer. For example, gamers can stream images from their. Furthermore, users are able to easily connect with their smartphones in specific apps.
Transmissions can be carried out on the PC, with an intermediary software, or in the mobile application, which is even easier. We will see in detail the step by step of how to perform a live presentation on the platform in one of the topics below.
What are the opportunities for companies
In this monetization policy is the great advantage of Twitch for companies. Companies are able to optimize their Marketing by List Provider investing in sponsored actions and achieving targeted promotion. This is one of the two ways in which companies operate on the site.
That is, when paying an influencer, the organization has its name or product disclosed, with links or display of logos, or even a direct conversation by the presenter about the company in question.
There is high potential in influence marketing. As Twitch is a channel for many people who follow tips from influencers and seek advice on making purchases, brands stand out when investing in these videos. Advertisements become a more natural and less invasive way to establish contact between the company and the public.
Furthermore, it is necessary to seek the best partnerships, with the right people.
In this sense, contributors must learn to broadcast on this channel and fully understand the differences between Twitch and other live streaming sites aspects that we’ll see in the following topics.
