After years of blogging power in digital marketing, many companies are asking themselves: is it still worth creating a blog in Greece Email Database. We understand this question, but let’s answer it now: yes, it’s still worth creating a blog ! But it’s no use doing this without any planning,
This is how blogging will help your business achieve marketing goals .Next, you’ll better understand why it’s still worth creating a blog and the top tips for doing this in 2021.
Is it still worth having a blog
Blogs have been used for years to engage readers and attract potential customers in content marketing and inbound marketing strategies. Thousands of publications have been produced by companies and indexed by Google.
But does the consumer still read these posts on the internet? Has the strategy already worn out? Let’s briefly review how this strategy has evolved in recent years to understand the current scenario.
When the web empowered the common user to publish their content, blogs became popular. Anyone could have their blog to talk about their daily lives and their favorite subjects, which served to launch the first influencers on the web.
Over time, blogs invaded companies’ marketing strategies, which also sought visibility and a loyal audience. That’s why, over the last few years, we’ve seen a huge explosion in content production for corporate blogs.
The problem is that many companies published content just to follow the trend, without any strategy behind it. And so, there were numerous superficial and low quality publications on the web, which did not bring effective results for companies and helped to undermine the blogging strategy.
Even today, if you act this way, creating a blog really won’t be worth it. On the other hand, many companies created quality publications and helped their audience to resolve their doubts. In doing so, they were able to attract visitors from Google’s organic search, build their authority, and achieve marketing and sales goals .
It is with this mindset, therefore, that it is worth creating a blog. If there is quality content and a consistent strategy, aligned with marketing objectives, we can say: the blog has not died and continues to play an important role in marketing .
According to a survey by HubSpot, carried out in 2019, blogs are one of the three main forms of media in companies’ content strategy.
What benefits does a blog offer to the company
Having a blog offers numerous advantages for companies.
Build a connection with the target audience. One of the primary goals of a blog is to engage your brand’s audience . You must publish content that meets the interests of your persona, answer their questions and add value to people’s lives.
Imagine that your brand can solve a problem or a question that a consumer is currently researching. Do you think he won’t empathize with your brand? So you already start to build a trusting relationship.
It may also be that a person who already follows your brand sees the link to the blog you posted on social networks. By reading the content, she gets even closer to the company and strengthens her confidence.
Therefore, the blog is able to bring brands and consumers closer together and strengthen ties throughout the purchase journey.
Improve brand authority
The contents of a corporate blog deal with topics in your area of expertise. Therefore, they show that you understand the issues of your market List Provider .
When these contents have quality and recognition, blog pages gain points in Google’s ranking and rise positions. Therefore, its digital authority is evidenced in the ranking: whoever is in the first places is the one who has the best answers to users’ searches.
