Information needs to reach as many people as possible. Jordan Email Database The more people get information from reliable sources, the more society gets stronger. That’s what every journalism professional or vehicle wants and that’s one of the main goals of SEO for journalists.
Especially in times of fake news, expanding the reach of quality information is crucial. So, if one of the great sources of current information is Google, journalists and credible vehicles should be dedicated to gaining visibility in the most used search engine in the world .
Therefore, SEO is no longer exclusive to digital marketing to invade newspaper offices. Journalists need to be concerned with fact-finding and news writing, but now they must also know what SEO is, how to use keywords, and how to gain backlinks.
Ok, conquering the top positions of Google is not an easy task. The journalist does not have this expertise, and the competition is great! But this article will help you understand how the search engine works and how to stand out there.
What is SEO and what does SEO mean for journalists
SEO is the set of optimization strategies for a website in order to improve its positioning in the organic results of search engines. The focus is usually Google, which dominates the market share of search engines in the world. Google is currently used to find answers to any question, and the internet brings a plethora of information to users.
They could spend days reading every page that appears in the results. But of course that’s not what happens: they are only on the first page, especially on the first links. These are the most viewed and clicked positions that SEO strategies want to reach.
Therefore, SEO for journalists wants the pages of professionals and journalism vehicles to conquer these positions. The intention is to appear in the first results of searches for keywords related to the themes that your news, reports, interviews and columns address.
As we said, people search for everything on Google — including recent news, data you gathered years ago, people you interviewed, and other things that are on your site. Thus, SEO for journalists makes your pages appear in the first results in response to these searches .
What are the advantages of SEO for journalists?
SEO for journalists is one of the solutions to adapt the information industry to the changes of the digital age . If print journalism is losing space to digital media, it is necessary to find readers and subscribers on the internet.
In the chart below, you can see how the circulation of printed newspapers has decreased in the last decades in the United States
Many vehicles migrated to the web with portals and news sites. But the change doesn’t stop there: they also need to understand the strategies to stand out in this environment.
SEO is one of them and brings a series of benefits for the survival and competitiveness of communication vehicles. Let’s see now what these advantages are
Visibility
Google’s top positions gain more visibility. It is estimated that only of users click on links from the second page of Google results. So SEO for journalists helps the site to appear on the first page so that it is easily found by people.
organic traffic
The top positions aren’t just the most viewed they’re also the most clicked. When the user clicks on your link, he enters your organic traffic stats . In other words, you didn’t have to pay for the media that made this potential reader come to your site.
Monetization
In the migration to digital, journalism adopted different ways List Provider to monetize its business, such as advertising on the website and paywall .
So, the more readers you drive to your site with SEO, the more users can click on ads or become subscribers to the digital newspaper.
