If you operate in the business world, you’ve certainly heard of public relations (Kazakhstan Email Address). However, the rules of the game have changed in relation to strategies that were usually carried out offline.
Do you want to know more about this evolution and the possibilities it brings to companies
What is digital public relations
Digital public relations (Digital PR or Digital Public Relations) is a strategy that seeks to create a positive impression of a brand in digital media, build its reputation and consolidate its online presence .
The Transformation of Traditional Public Relations in a Digitized World
Public relations was static until the arrival of the digital transformation. This was the turn that forced the sector to reinvent itself.
In addition, traditional PR focuses on product announcements and updates. However, SMEs and small startups usually have one or two announcements to make each year. Therefore, it can be difficult to get media coverage using the traditional model.
Finally, the digital transformation has made public relations in the online field from being an alternative to becoming a necessity for companies. And with the new model, it’s easier to find other ways to gain media coverage at a much lower cost.
As you can see, while both models contribute to improving reputation and increasing brand awareness to maximize sales, the difference lies in their approach to content and interaction with these audiences.
The advantages of digital public relations for brands
In fact, partnering with a different medium brings you closer to a new audience, increasing your company’s online mentions. Obviously, the greater and better the quality of your online exposure, the more positive references your target audience will hear about your brand . But what does it mean? That a good digital PR strategy can not only make your company known, but also turn your customers into brand ambassadors .
Strengthens your authority in your niche
Posting quality content on well-recognized pages favors your position as a leader in your industry. In other words, when authority sites reference your brand, people and Google perceive your company as a trusted source of valuable information. Do you see the power of quality content in a digital PR strategy? Gaining authority and becoming a reference is critical to influencing your audience’s opinion . It’s about building arguments that validate your social proof
Get quality backlinks
Since the arrival of Google Penguin in 2012, RP and SEO are more connected than ever. With this update, Google encourages good link building practices . This means that one of the main ranking factors that Google considers is backlinks. We know that the Penguin algorithm penalizes sites that get suspicious backlinks and rewards those that get them naturally.
In this sense, Google favors sites that it recognizes as producers of valuable and quality information . Therefore, the more high quality backlinks you get, the more your site’s ranking improves.
Increases traffic to your website
Digital public relations not only strengthens your authority, it also expands your sources of traffic .
On the other hand, as backlinks have a positive effect on your site’s organic placement, you can get better rankings on Google results pages List Provider .
