Many companies still believe that Digital Marketing is all about ads Uruguay WhatsApp Number List and social media campaigns. In fact, I thought so too, until I joined Rock Content. My experience in the company showed me that the possibilities of Digital Marketing are endless and that, with a solid Content Marketing strategy, not having money to invest in ads is irrelevant. Over time, we were able to build an increasingly strong base of contacts through Uruguay WhatsApp Number List an entirely organic strategy. And that still allows us to generate several business opportunities every month. Of course, nothing magically happened. Over the past few months, we’ve worked and tested many strategies. That’s why I decided to write this article. In the next few lines, I’m going to talk about the best practices we’ve implemented to generate demand here at Rock and which today allow us to create more than 700 sales opportunities every month. In addition, I will also share some important tips that will surely help you. First of all, none of this would be possible if we hadn’t started at the top of the Content Marketing funnel Uruguay WhatsApp Number List , ie, generating traffic to our blog. Many companies already understand the need to create a blog and feed it with relevant content and optimized for the user’s intention in search engines. But, many times, I get the impression that this is left out of digital strategies or considered as something secondary. At Rock, the blog is essential in generating the results we have today. In Content Marketing, everything starts with attracting visitors – and it is obvious that, in our case, it could not be different. However, I won’t share too many details about that, as we have this post where we tell you how we developed the strategy for our Uruguay WhatsApp Number List blog, which recently passed the 2 million monthly visitors mark. be sure to check.
What is a business opportunity for Rock Content
An opportunity on Rock Content refers to contacts that come to us Uruguay WhatsApp Number List , fit the lead or MQL (Marketing Qualified Lead) criteria and, therefore, can be worked on by our sales team. But this can vary from company to company, as each type of business has an ideal customer profile (Buyer Persona) and needs different data from its users to better qualify them and know how to lead them through the funnel. sales. From the construction Uruguay WhatsApp Number List of Buyer Persona, it is possible to define what type of information we need from the contact so that it is qualified as a lead or MQL. For example: if you are in the B2B (Business to Business) universe, does knowing the size of your contact’s company allow you to identify if this is a good deal? And your location? For us, what differentiates a lead from an MQL is that the MQL looks to Rock on its own, actively seeking help and requesting a conversation with our consultants, while the lead has Uruguay WhatsApp Number List not yet taken that step. In other words, an MQL is more ready for purchase, however, this does not mean that a lead is not a business opportunity either.
14 Tips to Generate Leads Without Spending a Real on Ads
Now that you know how we rank business Uruguay WhatsApp Number List opportunities in our base, I’ll show you the strategies we use to attract and convert these people, and I’ll give you tips that may also be applicable to your Digital Marketing strategy. You probably already know some of them, but here I’ll tell you exactly how we apply them to generate results for us. Come with me! 1. Define your Buyer Persona All of the actions I’m going to mention Uruguay WhatsApp Number List in this list are much more effective in practice because they consider us our Buyer Persona. Buyer Persona is the semi-fictitious representation of our ideal customer and has a name, title, professional goals, major marketing issues, among other data. It allows us to understand how to direct all our strategic actions within the Marketing team, creating content focused on the people we want to reach and on their customer journey, which helps in optimizing our efforts. To learn more about Buyer Personas and how to create your own, I recommend our free material on the subject. Fantastic Persona Generator 2. Organize your sales funnel Before Uruguay WhatsApp Number List implementing several marketing actions, my suggestion is that you organize your company’s sales funnel. In case you’re not familiar with the term, I’ll explain. The sales funnel is the representation of the stages that a potential customer goes through before closing the sale. This helps the Marketing team in terms of alignment with the sales force, Uruguay WhatsApp Number List as it establishes processes for everyone to meet the business objectives. With the funnel defined, you will be able to better decide the marketing strategies and actions that will be put into practice.
