Content is the main pillar of Rock Content, USA WhatsApp Number List which is why we nourish our blog every day with useful information for our audience. But, speaking of lead generation, it is interesting to create more complete content or in different formats from those normally published on the blog and offer them as downloadable materials. In exchange for this free content USA WhatsApp Number List , some user information is requested that will be important for their qualification within the company’s contact base. Here are some downloadable content formats we use here at Rock: ebooks The ebook is the free material format that we produce the most around here. Basically, it’s a long and complete content on some topic that can help USA WhatsApp Number List our Buyer Persona. Example: worksheets Spreadsheets work a lot because they are reusable and practical content. Example: Researches Market research is content that requires more work, but generates a lot of value and becomes a format of great interest to new audiences.
Automatize sue strategic de Marketing
The use of tools and software is essential to optimize your work routine, allowing you USA WhatsApp Number List to focus more on strategy and less on the operational part of your marketing. In addition to making your job easier, these marketing automation tools provide hard data to help you make better decisions in USA WhatsApp Number List the future. Likewise, you can track your results more easily, integrate marketing processes and be more efficient. Plus, you can segment your audience and work on it in a thousand different ways. If you’d like to learn more about the topic, we have a free downloadable marketing automation ebook. 5. Develop good landing pages Do you remember the information I mentioned being essential to classify our contacts as leads? On our landing pages, we request this information in exchange for quality USA WhatsApp Number List content free to the user (like those mentioned in the previous topic). Landing pages are essential conversion pieces in Digital Marketing strategies, so you must ensure that they convert well and are user-friendly. To do this, make it very clear what the offer is and, whenever possible, perform A/B tests. Here’s an example of the landing page from our email marketing eBook.
Use the power of your blog to convert your visitors
As I mentioned, we wouldn’t have reached these USA WhatsApp Number List numbers if it weren’t for the growth of our blog. For this, we attract visitors through the organic positioning of the content in search engines, with the aim of helping them to solve their problems and, at the same time, creating relevance and authority for our company. Once the blog strategy is in place, it’s time to add conversion points to this channel so that visitors take it a step further USA WhatsApp Number List towards achieving our business goal. Never forget to use the power of your blog to capture contacts that can later become sales leads. Here are some examples of the conversion points we use on our blog. Banners (Rock Convert) We use two types of banners in blog posts and create both with the Rock Convert plugin. You can even install it for free on your WordPress and start capturing contacts right away. The first type is a banner that converts blog content into a downloadable PDF: USA WhatsApp Number List Download PDF The other type are offers for downloadable materials, like the ones I mentioned earlier: This plugin provides information about the amount of clicks the banners receive and is very easy to use. forms Our forms work similarly to rich material banners. Its main advantage is that it is not necessary to click and be directed to another page to USA WhatsApp Number List download the content. It is possible to fill in the form and leave the data while reading the post. This greatly increases the chance of conversion as it shortens the user path.
