Finally, love brands also tend to work on the love of the brand from the inside out. A study by Ireland Email List Glassdoor has already proven: happier and more motivated employees generate happier customers . Not only that: employees who love the brand they work for are also more willing to defend it. Ireland Email List, if you want to be a love brand, you also need to promote employees’ love for your brand. See the example again from the Container Store. The brand has an internal culture focused on developing employees and creating an environment for growth for all stakeholders . The purpose is “to build a business where everyone can thrive together”. It is no coincidence that it was named one of the 100 best companies to work for, in the list published by Fortune magazine Ireland Email List. Brand Love KPIs: How to measure brand love? Do you want to start adopting these strategies and become a brand loved by consumers? So, you need to have some metrics to measure the evolution of brand love. Only then will you know if you are having results! Check out the two indicators that we suggest Ireland Email List you use below.
Engagement Rate vs Ireland Email List Feeling
Just like Talk walker’s research did, look at social media. Ireland Email List There you can find out what people are saying about your brand and what feelings are associated with your mentions . A social media monitoring work identifies whether the mentions are positive, negative or neutral, according to the content and the language used. So you can cross-check that analysis with your Ireland Email List brand engagement rate, which is the total engagement divided by the total mentions. In the graph below, you can see the crossover between the engagement rate and the average sentiment for each of the brands that participated in the Talkwalker study. The descending line shows a trend: the more brands gain engagement Ireland Email List , the more interactions are negative (possibly because growth attracts more critics).
share of heart
The share of heart was not used in the survey Ireland Email List , but it is also a way to measure how much your brand is loved by consumers. This indicator shows the share of the market that loves your brand , compared to competitors. To obtain this percentage, it is necessary to carry out a survey that asks Ireland Email List consumers: among these brands, which do you like best? The answers, then, show which are the most loved brands in the market, as well as the participation of each of them in the affective involvement of consumers. It is an important indicator to compare your position with the competition. Well, now you know the most loved brands in the world and the main strategies to become a love brand Ireland Email List . Realize that this doesn’t happen overnight building a brand and winning people’s hearts is a long-term job . But now you know the main steps for this and you can get started! It is also important to know how to draw strategies, from diagnosis to the tactical plan. Take the opportunity now to read about the Kernel Strategy , which shows you the way to create strategies and content that generate results.