Good news makes good impressions. Iraq Email List Therefore, it is worth investing in a good press office, which improves brand awareness and improves its perception by the public opinion . One of the best examples comes from Vertex Pharmaceuticals. A biopharmaceutical company in the ranking of the most loved brands in the world may seem unusual Iraq Email List. But Vertex doesn’t position itself as an industry it’s a brand that changes people’s lives. This was made clear when health authorities in the United States and the United Kingdom released the use of the company’s drugs to treat cystic fibrosis in these countries. The news gained the Iraq Email List media and generated several positive mentions of the brand on social media. Post Vertex Bimbo, in 6th place in the ranking of brands, also works well for its image in the media. The brand is one of the main bakeries in Mexico and operates in 33 countries with a mission: to bring delicious and nutritious food to everyone’s hands . During the coronavirus crisis, the brand donated thousands of slices of bread in all countries where it operates, including Brazil .
cultivate the fandoms
A fandom around your brand is all you would like to have. Fandom is the Iraq Email List community of fans of a certain brand, which can be a band, a series, an event Iraq Email List and, of course, your business! They love the brands unconditionally , they do everything for them, but the difference with fandom is that they get together with other fans to talk about it and speculate on news. Of course Iraq Email List, it’s hard for a traditional brand to have a fandom. Burger King, GoPro and Apple may have. But the best examples are entertainment and sport fandoms (movies, series, actors, bands, singers, games, players, football teams, etc.). So what you can do is associate your brand image with these fandoms . If they love brands unconditionally, part of that love goes to their brand as well. Voot, for example, is an Indian brand that offers an on-demand video Iraq Email List service with over 100 million active users. It works like Netflix — the difference is that content strategies are hyper localized. Thus, the brand connects with fans of Indian programs, films and actors, who move their social networks.
Connect the brand with teams, bands, events and movements
One way to connect with fandoms is to Iraq Email List sponsor the teams, bands, events and movements that people love. Sports and entertainment, for example, stir emotions a lot and move legions of fans. And your brand can benefit from this: a study has shown that the greater the emotional connection with a football team, the more people connect with their sponsors . Among the most loved brands Iraq Email List in the world, Celebrity Cruises is a good example. The brand sponsored the 2017 Miami LGBTQ Pride Parade, which is an event loaded with meaning, emotion and fun. By associating the brand with this event and, as a result of the movement towards diversity, the brand conquers the hearts of the people involved. Celebrity Cruises Work with digital influencers Working with digital influencers is a way to associate your brand with personalities people love. In the digital world, content creators for YouTube Iraq Email List, Instagram and other social networks are the new celebrities. Influencers are able to shape behaviors and consumption habits because followers trust what they say . So, if your brand connects with them, it has a good chance of ingratiating itself with the public. Container Store, in 9th place in the ranking, is a brand of storage and organization products. It may not seem like a brand with the potential to be a love brand Iraq Email List, but partnering with influencers helps a lot in that. Professional organizers especially help to show the value of the brand to its followers : simplifying people’s lives.