Getting the attention of the visitor to a page is a challenge: Israel Email List how to do it in a really interesting way and without jeopardizing the browsing experience? Pop-ups were, for a long time, a recurrent and unique choice in Digital Marketing . Today, they still have value, but they need to share space with the interstitial page, which is increasingly used in multiple segments. You’ve probably Israel Email List come across this feature before, but it doesn’t always provide a satisfying experience. After all, users want immediate access to the content of the websites they visit. Still, it is possible to achieve Israel Email List good results when designing a page that takes a relevant offer to the user , without the browsing experience being compromised. In this post, we’ll detail the interstitial page and its role, in the following topics.
What are interstitial pages
Interstitial webpage, or interstitial page, is an Israel Email List advertising mechanism that allows you to place advertisements on a user’s screen as soon as they visit a page. The format is similar to a pop-upĀ Israel Email List , with the difference that there are several ways to position this type of advertisement. This is exactly what makes this mechanism so different. Pop-ups play a big role if they are designed to truly deliver a valued offer to the user. A discount coupon, relevant information, whatever it is, it has to make sense when shown. Israel Email List Otherwise, it’s just a pesky little window that’s blocking your view of the page’s content, just what you’d like. The interstitial pages, in some cases, can even appear that way, taking up a lot of space on the screen, but it is also possible to design them in a more adequate way. When this is done, it is possible to convey the desired message, drawing the user’s attention, but without this implying a break in the access experience .
How do interstitials work
The interstitial page appears when a user accesses the site Israel Email List. The idea is to really draw attention to something important, which is not always a Marketing strategy . If you have a page that needs to restrict access to the public of legal age, the interstitial is mandatory Israel Email List and should be used as a way to interrupt the experience, but for legal reasons. Interstitial page on the Brahma website Also for legal reasons, companies have used an interstitial page to ask if the user allows the collection of cookies, that is, navigation information. This has been a common practice and mandatory by law, thanks to the implementation of the LGPD in Brazil. Generally, the notice about collecting this Israel Email ListĀ data does not usually take up as much space on the page.