In recent times, more and more companies have included India Phone Number List representation in their speech. The topic is no longer new in the marketing world, but it continues to arouse more and more interest. But don’t think it’s simple: the attention of the LGBTQIA+ audience is not just about the offer itself. India Phone Number List This audience understands that it can reflect directly on society, the economy and the environment. For this reason, it places compliance with its guidelines as a determining factor, both for the decision to consume and for your satisfaction. During this reading, you will discover more details about the relationship that involves the history of the demands of the LGBTQIA+ movement and the way in which this public evaluates and decides the brands it will consume today. Come on India Phone Number List What does history have to teach about LGBTQIA+ marketing? What should Marketing to LGBTQIA+ audiences promote? And how to meet these expectations? What does history have to teach about LGBTQIA+ marketing? Countless moments involving LGBTQIA+ characters are recorded in history. However, let us stick to more recent facts, whose weight for the context we are discussing is greater. Understand more below.
Stonewall Inn and the beginning of the fight against oppression
In late June 1969, a violent police raid took place India Phone Number List at the Stonewall Inn bar, located in Village, New York. The bar was massively frequented by LGBTQIA+ audiences, and bigoted and truculent approaches were common at that time — especially in such venues. However, on this occasion, the patrons of the bar resisted and clashed with the police. The uprising took to the streets the following morning, with demonstrations by several India Phone Number List people. And, what was perhaps just a situation of hype, ended up taking a large proportion, generating a series of debates about the rights of this community. Stonewall Inn Source: Hipness From then on, new manifestations took place in several places, and the community began to organize itself more and more in search of demands of its interest. Five decades after the episode, there is a large organized movement around the world, defending the rights of gays, lesbians, bisexuals, trans, intersex and other minorities in different ways. What has changed from Stonewall to here? The Stonewall Rebellion is still seen as the starting India Phone Number List point for LGBTQIA+ liberation movements and activism for the cause, and the anniversary of the revolution — June 28th — has clinched the celebration of International LGBTQIA+ Pride Day. Since then, some achievements have been achieved. From the removal of homosexuality and transsexuality from the WHO International Registry of Diseases (respectively in 1993 and 2018) to the recognition of same-sex unions, advances have taken place and several demands of the movements have been revised and adapted. But the slowness of these advances, and the conservatism in different layers of society, still make the focus on the movement remain the same. To this day, prejudice deprives LGBTQIA+ people of acceptance, presence, freedom and even basic rights. Given all of this, the India Phone Number List community seeks much more than simply celebrating individuality. Their fight is to have their existence recognized, respected and valued in society. And marketing actions that involve this audience cannot disregard this.
What LGBTQIA+ people expect from brands
Considering that the LGBTQIA+ market demands that issues India Phone Number List beyond the individual are met, marketing planning needs to delve deeply into the nuances of the causes that involve this audience. It becomes necessary, then, to meet their needs as a social group, even before the focus shifts to enchantment and conquest of consumer confidence. This can be worked on in different ways, as long as the base taken considers: naturalize India Phone Number List the presence of LGBTQIA+ people as part of society; propose more visibility for the LGBTQIA+ public and for the social demands it brings; help fight discrimination by raising awareness among the general public about the social causes of those who make up the community; bring a discourse that proposes social inclusion and equal access opportunities. And how to meet these expectations? From the above points, some principles can be considered as key to avoid mistakes in LGBTQIA+ Targeted Marketing. India Phone Number List Let’s look at some of them: Keep a message consistent with expectation One of the main theories of social communication (despite having fallen to the ground) is the hypodermic theory or magic bullet theory. She argues that, in mass communication, messages must reach all individuals in the same way and have a quick effect, like an injection, hence the name, which refers to the hypodermic syringe.
