In such a conscientious niche, and with such strong purposes, just wanting to earn your share of the pink money is no simple feat, and it may sound opportunistic even if you don’t mean to. The Indonesia Phone Number List audience tends to have more purchasing power, but they are also more demanding and attentive to issues related to the demands of their community. And with debates about the cause increasingly on the agenda, having allies in the routine is a factor that is very much taken into account. A brand can seriously damage its image with this audience share by trying to take advantage of it without generating anything in return. The community expects to be positioned in favor of diversity Indonesia Phone Number List and to support its causes, and not just receive attention on the dates when it can be sold through it. Facade campaigns make placement inconsistent, and this will be billed sooner or later. If they really want to win the loyalty of consumers who are included in this market, brands need to apply efforts to understand Indonesia Phone Number List and structure an inclusive discourse, which can be used throughout the year. 3. Take responsibility when purchasing the speech Due to the fact that we live in a society in which conservatism is still strongly prevalent, actions with LGBTQIA+ representation or aimed at this audience can generate buzz and, in certain situations, even crises involving the brands that intend to do so.
Engage with the audience to truly understand them
One last and valuable tip to do well in this niche: when in doubt, ask. The Indonesia Phone Number List community is already the target of various prejudices and stereotypes, and the struggle to deconstruct them is part of their daily lives. A strategy that does not take this into account (or that consciously or unconsciously Indonesia Phone Number List employs these precepts in a negative way) is doomed to failure. If you are not familiar with the LGBTQIA+ audience, but understand that your business can have more opportunities by relying on them, try to involve them and get to know their needs more deeply, with actions such as: carry out surveys; look for reports; follow news; get closer to the reality of these people. Every effort is worth acquiring knowledge of the cause. It is also worth mentioning the importance Indonesia Phone Number List of efforts to compose a more diverse team in relation to this agenda. Several studies prove that greater diversity in organizations comes with a series of business benefits.
And having LGBTQIA+ people on your team will
Help to consolidate an organic learning from these Indonesia Phone Number List demands. Have you noticed in any of your marketing actions any point that could be useful for this niche? Do you see anything that can be done beyond the points we’ve pointed out? Share your learning with us in the comments. Therefore, the choice for the pro-diversity message needs to be genuine, natural and aligned with Indonesia Phone Number List what the company believes and practices. The favorable speech is as important as the consistency of positioning in any negative responses that the company may receive to its actions. Without making this commitment, it will also be difficult to sustain its position as a brand that supports diversity. For this, the key word is preparation. Indonesia Phone Number List It is important that the company recognizes the need to be ready to adequately manage any type of crisis that may arise. Marketing must also handle these cases with the utmost prudence, so that an adverse situation does not end up generating another type of problem.
