Gone are the days when marketing was based on guesswork and guesswork. Bulgaria Email List In the era of big data, every decision needs to go through the data . That’s why it’s important to understand what primary data and secondary marketing data are.
In planning, this data is essential for market research . They serve to better understand the consumer. You can extract a multitude of insights and build marketing more accurately and efficiently .
So, you need to understand the differences and know how to use them in planning and marketing research .
What is primary data in a survey
The researcher will be the first to collect them, under some research demand, directly from the original source (primary sources).
In marketing.
These audiences, in turn, can be customers, consumers, employees, sellers, competitors, partners, among others.
When you collect data from site visitors, send a form to your newsletter subscribers, conduct customer feedback surveys, or conduct interviews with consumer groups, you are gathering primary data.
Advantages and Disadvantages of Primary Data
The main advantage of primary data is control , from collection to use.
Therefore, primary data tends to be more accurate for research purposes than secondary data.
Furthermore, as it has the raw data, the company can use it however it wants, not only in decision making, but also in marketing automation (in remarketing, for example).
Survey results can also become a marketing product, sold or distributed to the market, as a way to strengthen the company’s authority on that topic.
On the other hand, surveys with primary data tend to be more labor- intensive, time-consuming and expensive. They require more planning, more time to collect and process data, invest in research tools and instruments, hire researchers, prepare reports and other tasks.
Thus, research with primary data also tends to be more limited . Companies only access their audience or a part of it, because it would be too laborious and costly to cover the entire market. For this, there are secondary data, which we will learn more about below.
What is secondary data
List Provider They already exist in an accessible form they just need to be found by the researcher.
When you search for newspaper reports, results of academic papers, studies by professional associations and surveys by research institutes, for example, you are looking for secondary data. This type of research is also called desk research .