Are you looking for a guide to clear and actionable Thought Leadership content Brazil Email Address After reading so many blogs, your head can’t make any concrete definition of it, right
I’m not a medium, but I’ve been there too. In fact, this was a challenge for my entire team as we weren’t able to reach consensus.
This was often confused with quality content, editorial-only content, Account-Based Marketing (ABM) strategies and success stories.
Now that we’ve finally done it, I want to share with you the process that helped us reach our definition. And remember, the focus here is on the process, this long and detailed path, not the end product. I say this because what fits in Rock Content may not fit in exactly the same way in your company.
What does it mean to be a Thought Leader
A thought leader brand is one that recognizes and shows its individuality.
This means being distinct from others due to a strong and almost personal perspective on reality. This is actually the core of this narrative.
This view generates specific opinions and viewpoints (with regard to knowledge) that are unique.
With that in mind, it’s now easier to understand the role of content within this whole new concept.
What is Thought Leadership content
Thought Leadership is the strategic content that brands use to share their valuable knowledge (again, a product of brand individuality) with the world.
Our own success story on generating leads without using ads is the Thought Leadership content.
This is our truth and how we succeed in staying consistent with it. Thought Leadership content needs to present that vision, even when we’re not specifically talking about us. Remember: our storytelling is beyond us, it’s about what’s best for our audience, and we’re the ones who can help you reach it.
Embora o case de sucesso seja um grande exemplo, ainda é importante entender que o conteúdo de Liderança de Pensamento não é percebido por si só.
Para que a ideia ganhe força e atenção, precisamos nos esforçar para promovê-la e criar memórias relacionadas a ela ao longo do tempo, como parte de uma estratégia de longo prazo, assim como a construção da marca requer que ela seja. Caso contrário, ela será apenas uma peça de ativação.
Dessa forma, cada peça de conteúdo de Liderança de Pensamento precisa ter um plano para sua divulgação, e devemos dar a ela um prazo adequado. Um bom ponto de partida para projetos maiores são os lançamentos periódicos.
Fizemos isso durante muitos anos para nosso público de língua portuguesa e espanhola ao publicar pesquisas completas sobre Marketing de Conteúdo, Marketing Digital, trabalhos freelance e até mesmo com nossa revista Rock Content Magazine.
What is the purpose of the Thought Leadership content
As stated, companies often create Thought Leadership content with brand building in mind. This is the common path, as the idea is to create memorable works that will help the brand grow.
When content is not marketed correctly or not intended to be memorable, it will likely become another activation piece. For Rock Content, we chose the first path: to focus on building the brand. But this does not mean that the work cannot have activating elements. It’s just not the focus.
How to set the schedules
In order to research themes to create our agenda, we did this:
To do this, we visit other sites that cater to our persona’s interests.
When a topic is chosen, there are several approaches you can take.
A good approach is:
Start with a short question, or a one-off event, analyze it and bring it into a larger context.
For example, the fact that Facebook has changed its privacy policies is a sign that something is up. Or its impacts : “This thing will have an impact on the industry because.
With this way of thinking and analyzing a situation, you can go back and do a diagnostic analysis , or go ahead and do a predictive analysis . Typically, predictive analytics needs diagnostic analytics first, but you can choose what your focus will be for that exact content.
List Provider You can also look for other critical and scientific thinking or analysis techniques to help bring unique ideas to life.