Gone are the days when marketing was based on guesswork and guesswork. Bulgaria Email List In the era of big data, every decision needs to go through the data . That’s why it’s important to understand what primary data and secondary marketing data are. In planning, this data is essential for market research . They […]
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Strategic Storytelling: Where Businesses and Stories Meet — What Is Storytelling.
The day is hot in Manhattan, NYC. It’s a glorious spring morning. A few weeks earlier, I had joined Contently, a rising Martech . Brazil Email List My hotel is in Soho. I’m still a little late. Ten minutes on foot and I crossed Broadway, near Houston. If asked, I would move to NYC. Tomorrow. […]
Find out what are the 7 benefits of hiring a Digital Marketing Agency
The Digital Marketing is constantly moving and is a prerequisite for Brazil Email List businesses of all types, sizes and sectors. In this scenario, agencies are aggregators of knowledge. Therefore, the importance of knowing the benefits of hiring a digital marketing agency. Simply being on the internet is no longer enough after all. this is […]
Strategic Storytelling: Where Business and Story Meet Campbell, Vogler and the classic Hero’s Journey
In The Hero with a Thousand Faces (1949), Botswana Email Address Joseph Campbell, professor of literature at Sarah Lawrence College, develops his theory that all mythological narratives share the same basic structure. He refers to this structure as the Hero’s Journey. Campbell summarizes the concept as follows: “A hero escapes from the common world into […]