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Strategic Storytelling: Where Business and Story Meet Campbell, Vogler and the classic Hero’s Journey

In The Hero with a Thousand Faces (1949), Botswana Email Address Joseph Campbell, professor of literature at Sarah Lawrence College, develops his theory that all mythological narratives share the same basic structure. He refers to this structure as the Hero’s Journey. Campbell summarizes the concept as follows: “A hero escapes from the common world into […]

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