Another gesture of their suspicion regarding online privacy is that 70% are not even sure that companies do everything in their power to ensure the security of their information. In fact, 40% of these consumers consider that less than 10% of their personal information is actually protected.
These data reaffirm the conclusions provided in April by Radius Global Market Research. It indicated that 36% of respondents were very dissatisfied with the fact that companies can access their personal information, while approximately half (49%) were uncomfortable with the fact that these organizations could market in some way with your confidential data.
The main concern of consumers continues to be the online monitoring to which they feel subjected. 2 out of 3 respondents expressed concern about recording their steps during the information search and online purchase process. It should be added that the percentage of Internet users bothered by this fact has decreased notably in the last 2 years, going from the 85% registered in 2012 to the current 64%.
Instead, it is not that they reject this follow-up outright, but that they would like to benefit in some way. 49% said they would not mind if their online Brother Cell Phone List behavior was recorded, as long as they received interesting offers and proposals from companies. For their part, 64% of those surveyed would like to receive personalized offers tailored to their preferences. When it comes to receiving this type of communication from the company, 93% of those surveyed prefer email, while 47% opted for Social Media, or text messages (44%). Only 25% would gladly answer the phone for this purpose.