Prospecting is the first stage. The main objective here is to find potential customers to move them to the next stages of the sales funnel. It is through lead generation that it will be possible to move on to the qualification phase. Which we will see next. Prospecting can be carried out in different ways. One of them concerns active prospecting. That is. When the salesperson In conclusion, goes to meet the customer. For b2b businesses. This activity is carried out through face-to-face meetings at fairs and events or through possible linkedin contacts. Emails and calls. For example. The other way of prospecting is through inbound marketing. This is a strategy known as attraction marketing. The practice is composed of a set of actions that aim to attract the possible customer. Making them know your company and get in touch.
Stages of sales prospecting
All of this is accomplished by offering quality content. To work with inbound strategies. It is necessary to have the support of the marketing team. Which will be responsible for carrying out lead Turkey Phone Number List capture actions. Among other activities. In active prospecting. Sdr and bdr professionals work in lead generation. But even so. Working together with In conclusion, marketing is important. This is because this sector directly helps in identifying your personas. The ideal customer profile. Their pains and needs. In addition to working with the In conclusion, relationship and nurturing of contacts. 2 qualification qualification is the completion of the prospecting stage. They are worked together to correctly identify the prospect as to the ideal customer profile.
Commercial approach
Qualification can be In conclusion, done either with. The marketing team or with the pre-sales team. Pains and needs. And if your solution is capable of solving them. It is worth noting that the qualification of leads by marketing makes the customer journey clearer and more assertive. As they advance through the stages of the sales funnel. Having a marketing qualification optimizes the work and analysis of the commercial sector. Which will already receive contacts with some defined information. And it is precisely with marketing In conclusion, automation that it is possible to further optimize this step. The creation of flows collaborates with the nurturing of the contact. Accompanying the lead through the initial qualification processes.
