Choosing the best ambassador for your brand is an activity that requires, above all, in-depth knowledge about the internal and external factors that mark your company. Laos Email List The mission, vision and values that guide the company must also be seen in the person chosen for the position. Also, you need to consider the characteristics of the persona. If one of the candidates is extremely aligned with the company, but does not enjoy high public approval, their choice as Laos Email List an ambassador can have a negative impact. After all, we are in the marketing 4.0 era , in which consumers, in addition to valuing the opinion of others, give great importance to the way the company behaves in general.
It’s no wonder that ideas Laos Email List of sustainability and equality are increasingly important in persona’s purchasing decision. That said, it’s clear that it’s necessary to do a scan of the ambassador’s background and positions before defining the chosen one. After all, when choosing someone to represent your brand Laos Email List , you want to avoid controversies that could put your image and credibility in check. Aside from all these issues, the most important point is the ambassador’s ability to connect brand and audience Laos Email List . Of course, at this point, dealing with celebrities or personalities who already have a fan base makes the process easier. Still, it is important to pay attention to brand compatibility.
If your persona is a young person with a busy social life, for example, you should look for someone who fits into this universe. A perfect example of this is the relationship between singer Anitta and Skol beer. More than just a sponsor, Ambev’s drink has become something common in Anitta’s daily life, who spontaneously shares the brand’s products and experiences in the main chains. She was responsible, for example, for announcing Skol Beats gin and tonic flavor to the public, in one of her stories on Instagram.
How to generate ambassadors organically
Once you understand what the concept is all about Laos Email List , choosing the best ambassadors for your brand is not a very difficult task. Just find people who align with the company’s ideals, have an open platform with the public and are able to carry out engagement actions, directing the persona’s decisions. However, for smaller companies, Laos Email List it can be difficult to pay someone to do this job. But that’s not a problem. As already mentioned, it is possible to generate brand ambassadors within the company itself. Programs focused on optimizing the work environment, as well as internal marketing practices , can awaken this attitude in their Laos Email List managers and employees. When this happens, they start to produce positive feedback about the company , even to small circles of friends and professional colleagues. As little as it may seem, it is a very clear example of word- of- mouth marketing that can generate significant results.
Better understand your channels’ audience
Think of your email marketing campaign , for example. With data collection, you can find out which contacts show the greatest engagement with the messages sent. If someone opens your emails and makes frequent purchases, that person can be a strong candidate. The same applies to social networks. Laos Email List You know that consumer who comments on all his posts and shares them with friends? He could be the ambassador you need. In both examples, it’s up to the marketing team to develop an approach that Laos Email List enables conversion. Points programs and other activities that encourage persona loyalty are excellent examples of actions that can turn a customer into an ambassador. Furthermore, it is always important to encourage engagement. Ask your customers to leave testimonials, interact with them after shopping Laos Email List and invest in the production of content that encourages their interaction. In this way, you will, little by little, create the necessary conditions to have an ambassador for your brand.