Access to data has been essential for Latvia Email Address strategies to be effective. Without it, work becomes challenging. That’s why the end of third-party cookies has caused such concern among marketers. The market has badly received the decision to block access to this data in Google Chrome, but it seems to be something irreversible. Latvia Email Address Now is the time to understand what the future will be like. Google’s concern to increase the privacy of web users has been decisive, and strategies will need to be adapted to keep them relevant to the public. This change will generate impacts that promise, in a short time, to revolutionize the way Latvia Email Address in which Digital Marketing is done . To meet this new reality, it is essential to have a complete understanding of the decision. In this article, we’ll talk about the end of third-party cookies and how it will affect Digital Marketing in the coming years.
What are third-party cookies
Third-party cookies (Latvia Email Address) are data recorded in a user’s browsing history. Everything we do on the internet leaves a trail, especially information about our activity when visiting websites. When we talk about Google, this data is what Google Chrome collects. For marketers, this is quite valuable as it shows users’ web habits Latvia Email Address . For years, Digital Marketing has used this information to find its audiences and better target its campaigns . While this is valuable data, it is also easily accessed. Any agency or marketing team may use third-party cookies to: customize experiences when the user accesses a website; view activity Latvia Email Address on a website and visitor interest in products and content; understand which pages on a site generate the most engagement; get information to build a remarketing strategy ; create ads on the Google Display Network. It is because of all this potential use that, each time we visit a website, we are asked to allow cookies. However, at least on Google Chrome, this has its days numbered.
What is Google’s new policy on this data
The end of third-party cookies has arrived. In early Latvia Email Address , Google announced that this data would no longer be available to businesses. It is a gradual discontinuation process that will be completed in Latvia Email Address . Technically, the decision means that this data will no longer be collected in Google Chrome, which will seriously impact marketing strategies . This change is not really new, as other web browsers no longer retain third-party cookies. However, if Google continues it, the decision will have a bigger impact for a simple reason: Chrome is the most used browser in the world .