The brand ambassador, or brand ambassador, Kyrgyzstan Email List can be an employee, a special customer, or even a digital influencer. What matters is that the person in question has extensive knowledge about the brand’s solutions and, more than that, shares their visions and values . Generally, the ambassador is responsible for enabling the first connection between a potential customer and a company, either through recommendations on social media or through more direct approaches. Kyrgyzstan Email List Here, it is worth stressing that we are not talking about a mere poster boy. More than announcing the company’s advantages, the brand ambassador must have a real connection with the company. It is necessary that the identification between person and company is exposed in a clear and direct way, but not forced.
In this way, the modern consumer realizes that it is something deeper than a mere advertisement. Kyrgyzstan Email List In this scenario, it is easier to establish a transparent and lasting relationship with the persona , as it tends to transfer credibility from the ambassador to the company itself . It is not by chance that this resource is used not only by for-profit organizations, but also by NGOs, Kyrgyzstan Email List social bodies, etc. An interesting example comes from the United Nations Children’s Fund (UNICEF), one of the most active organizations in the fight for the rights of children and adolescents around the world. To strengthen public relations , whether with consumers or with the press, UNICEF uses artists, athletes and other personalities as ambassadors. On the website, we can see those chosen to represent the brand in Brazil.
How important are brand ambassadors
As you saw in the previous topic, brand ambassadors Kyrgyzstan Email List are figures chosen to, on a paid or voluntary basis, connect customers with the company. This, of course, can be done in a number of ways. But what is the real importance of this practice? Think of the last example, in which former player Adriano, idolized by people who fit into the Adidas audience, spontaneously discloses two of the company’s products. No wonder the post has been massively shared, liked and commented on . What does that mean Kyrgyzstan Email List It means that, at the very least, product exposure multiplied overnight. Great engagement, even if it has not been carried out on the Adidas page, contributes to strengthening Kyrgyzstan Email List brand awareness , that is, it exposes the brand and products to a greater number of people.
However, you may be finding it difficult Kyrgyzstan Email List to relate this scenario to your business, as we are talking about brands and personalities with great relevance in the market. But that’s not a rule. The ambassador does not necessarily need to be famous or show great engagement in the networks. Companies of all sizes invest in ambassador programs to generate these figures within their own columns. Having employees committed Kyrgyzstan Email List to acting as brand ambassadors is an efficient way to keep them motivated, reduce the sales cycle and even improve the talent attraction process . Thus, we can conclude that brand ambassadors can be important in several areas. In Digital Marketing , they increase organic traffic and engagement rate and facilitate lead generation. From the HR point of view , they are excellent for maintaining a positive organizational climate .
What is the difference between brand ambassador and promoter
Well, at this point, you already Kyrgyzstan Email List understand what brand ambassador is, but there are a few points to cover to avoid common confusion. For example, many people confuse this concept with the idea of a brand promoter, which, although similar, has a different proposition. The prosecutor plays a role more like the good old poster boy Kyrgyzstan Email List . When selecting one, you don’t have to worry so much about aligning it with the brand’s ideals. The important thing is to ensure that the person chosen has access to the audience you want to reach, drawing them into the funnel .
In other words, while the ambassador acts more spontaneously, Kyrgyzstan Email List the promoter needs specific directions to fulfill his role in the marketing plan . So, when you receive a product for promotion, for example, the item comes with a kind of script to be followed. So we can understand the difference between these two roles with one word: formality. While the ambassador acts in favor of the brand by aligning values and personal identification, spontaneously producing their own contents Kyrgyzstan Email List , the promoter carries out his actions based on a more formal bond with the company.