We all know the importance of closing deals. What we sometimes forget is that unless we maintain a significant number of opportunities in our sales tunnel. We will have little chance of closing a large number of deals. That’s why. To achieve its goals. Every company must find a way to generate more opportunities. What is lead generation? It is any activity that generates interest in a product/service and creates opportunities with prospects. Some of the most effective lead generation activities today include digital marketing . Cold emails . Cold calls. Seo . _ webinars . _ social networks or still online advertising . Lead generation is the crucial first step in the sales process: it’s about getting the attention of the people who are most likely to buy from you. What currency should you use to get attention? The trust and quality of interactions with your prospects.
Generate Leads through GROWTH HACKING
The ultimate guide to lead generation the challenge: overcome the attention deficit of your prospects consumers today are inundated with information. Every day they receive hundreds of Russia Phone Number List emails in their inbox. Messages on social networks or advertisements of all kinds. The evolution of digital has facilitated contact between people. But has also multiplied the interactions that we all have days. To stand out. You have to rely on two factors that people use unconsciously to choose where to focus their attention: the quality of interactions and trust. That’s why it’s so important. Every day. Your prospects check their email. Browse many social networks and check the messages on their phones. Time is limited and. By default. Their attention is too. If they know you and like what you do. They’ll open your messages when they see them.
Why is lead generation so important
If not you’ll be forgotten very quickly after a quick glance. Today’s customers increasingly understand the tactics you use. Therefore. You need to work hard to overcome this attention deficit and gain their trust . If not. Unfortunately your only other option will be to pay to “rent” their attention through advertising. Now you have to know that… One of the main pillars of lead generation is consistency . The process: the key to sustained lead generation successful lead generation requires a structured. Consistent and repeatable process that consistently brings new opportunities. The key word. Of course. Is repeatability. He sales team must generate its own opportunities. This time spent means less bandwidth dedicated to conversion and therefore less transformation.
