In simple terms customer centric is a business strategy that puts the customer at the center of all company decisions. And in a reality where the consumer seeks more than just having a support. But creating a relationship with the brand. This strategy has a high potential to be seen as a competitive differential in the market. In fact. A study revealed that 81% of companies with high capacity and competence to provide excellent service are performing better than the competition. In other words. Far beyond providing a service/offering a product. The company needs to develop a culture of intelligent service. Focusing on the needs and profile of its customer. Guiding principles of this strategy the customer is on the rise satisfying them.
Getting to Know Customer Centric
Customer centric is precisely a way of shaping actions around the customer in question. Aligned with the organization’s goals. Based on principles such as: understand. In fact. The customer’s profile (what are their consumption habits. Products they value the most); consider the needs. Expectations and characteristics of customers. To offer the best Lithuania Phone Number List ensuring solutions that consumers need and expect from the brand; there is no point in offering the highest quality product. With a striking price. If the service leaves your customer dissatisfied. You need to ensure that every component of your organization. From the highest level to a newly hired intern. Has a “customer at the center” awareness. Ensuring that every contact with your company is a satisfying and unique experience.
Guiding principles of this strategy
That a call to complain about something becomes a positive review after the problem is resolved. Points out rock content . Benefits of practicing customer centric here are some benefits of customer centric. Pointed out by zendesk . That will want to get you to start developing this strategy in your company as soon as possible: greater List Provider customer satisfaction and retention; transforming customers into brand promoters; reduction of customer acquisition cost (cac); improved prospecting for business opportunities with customer centric marketing; increase in average ticket and lifetime value; strengthening the brand image in the market; increased competitive advantage. How to put customer centric into practice? Become an expert on your customer. Your company must know your customer in depth. Only then will you be able to offer them the best possible experience.
